Digital Marketing Manager

Role Overview:

The Digital Marketing Manager will be responsible for planning, executing, and optimizing digital marketing campaigns across SEO, SEM (Google Ads), social media, email, and other online platforms. The role requires a strategic thinker with hands-on experience in lead generation, brand building, and analytics-driven marketing.

Key Responsibilities:

• Develop and implement digital marketing strategies to achieve business goals.
• Manage and optimize campaigns on Google Ads, social media platforms (Facebook, Instagram, LinkedIn, X, etc.), and other relevant channels.
• Drive SEO strategies to improve organic traffic and search rankings.
• Plan, execute, and monitor content marketing, email campaigns, and paid promotions.
• Analyze campaign performance using analytics tools (Google Analytics, Ads Manager, etc.) and provide actionable insights.
• Lead the digital marketing team and coordinate with internal stakeholders for campaign alignment.
• Manage the marketing budget efficiently to maximize ROI.
• Stay updated with the latest trends, tools, and best practices in digital marketing

Key Requirements:

• Minimum 5 years of proven experience in digital marketing with hands-on campaign management.
• Strong experience in SEO, Google Ads, social media marketing, and lead generation.
• Excellent knowledge of analytics, reporting, and performance measurement.
• Strong project management, communication, and leadership skills.
• Ability to work independently as well as in a collaborative environment

Preferred:

• Experience in the financial services or product-based industry.
• Exposure to marketing automation tools and CRM platforms.

What We Offer:

• Opportunity to work in a fast-growing, innovative company.
• Collaborative and learning-focused work culture.
• Competitive compensation and growth opportunities.