Lead Social Media Content

Job Summary

We are looking for a creative and data-driven Social Media Strategist & Content Lead who can build, manage, and grow Findocs digital presence across all major social platforms. The ideal candidate should be capable of creating social media strategies, leading content execution, leveraging AI, analyzing performance, and driving audience engagement across all Findoc business verticals, including Retail, HNI, PMS, FPI, Algo Trading, Wealth Management, and Corporate Branding.

Key Responsibilities

• Develop and execute social media strategies across Instagram, LinkedIn, YouTube, X (Twitter), Facebook, Telegram, WhatsApp, and other relevant platforms.
• Plan and manage content calendars aligned with business goals, product launches, campaigns, and market events.
• Create and oversee high-quality content including Reels, Shorts, Carousels, Videos, Blogs, Podcasts, Newsletters, and Thought Leadership content.
• Work closely with Content Writers, Designers, Video Editors, Research, SEO, Performance Marketing, and Product teams to deliver impactful campaigns.
• Build and manage influencer, creator, and community engagement initiatives.
• Monitor social media trends, platform updates, competitor activities, and audience insights to identify growth opportunities.
• Track and optimize KPIs including Followers, Reach, Engagement, Watch Time, CTR, Website Traffic, Leads, and Conversions.
• Use AI tools such as ChatGPT, Claude, Gemini, Perplexity, Midjourney, Runway, HeyGen, ElevenLabs, and similar platforms for content ideation, scripting, caption writing, competitor analysis, repurposing, and workflow automation.
• Ensure all content complies with SEBI guidelines and maintains a consistent Findoc brand voice.

Requirements

Required Skills

• Social Media Strategy & Brand Building
• Content Planning & Editorial Calendar Management
• Instagram, LinkedIn, YouTube, X (Twitter), Facebook & Telegram Marketing
• Community & Influencer Management
• Social Media Analytics & Performance Reporting
• Meta Business Suite, LinkedIn Analytics & YouTube Studio
• Google Analytics (GA4) & Looker Studio (Preferred)
• AI-powered Content Creation & Automation
• Strong Copywriting, Storytelling & Creative Thinking
• Team Management & Cross-functional Collaboration

Qualifications

• Bachelors degree in Marketing, Mass Communication, Journalism, Business, or a related field.
• 3–5 years of experience in Social Media Marketing, Content Strategy, or Digital Marketing.
• Experience in BFSI, Fintech, Financial Services, or Stock Market industry is preferred.

Success Metrics (KPIs)

• Growth in Followers, Reach & Engagement
• Increase in Organic Traffic & Brand Visibility
• Growth in Video Views & Watch Time
• Improvement in Community Engagement
• Successful Campaign Execution
• Content Contribution to Lead Generation & Brand Awareness
• Timely Delivery of High-Quality Content