Digital Marketing Executive

At Fingent, we believe that technology can make a meaningful difference to the lives around us. The lives of those who use it, the lives of those who build it and to society at large. We create and provide software which is beautiful, usable and compelling, to solve complex business challenges. We nurture smart people who bring out the best in themselves, their peers, and their clients.

Preferred Skill Set

• Strong analytical thinking and research skills.
• Good written communication skills with attention to clarity and brand tone.
• Basic understanding of SEO fundamentals.
• Knowledge of social media algorithms and content performance factors.
• Basic understanding of Meta Ads (campaign structure, creatives, targeting basics)
• Comfortable working with tools like Google Analytics, Search Console, Meta Business Suite, or similar platforms.
• Energetic, proactive, and eager to learn.
• Open to feedback and continuous improvement.
• Exposure to email marketing or marketing automation tools will be an added advantage.

• Plan, create, schedule, and publish content across LinkedIn, Facebook, Instagram, and X (Twitter).
• Write clear and engaging captions aligned with brand voice and business goals.
• Monitor engagement, respond to comments/messages, and identify relevant conversations.
• Track post performance and suggest improvements based on data insights and trends.
• Support SEO activities including keyword research and basic on-page optimization (meta titles, descriptions, internal linking).
• Coordinate with writers and designers for content optimization.
• Assist in running paid campaigns on Meta (Facebook & Instagram Ads); basic understanding of Google Ads is sufficient.
• Support landing page reviews and provide basic CRO suggestions.
• Research competitors, industry trends, and content ideas.
• Track and report key metrics such as reach, engagement, traffic, and leads.
• Ensure consistency, quality, and performance focus across all marketing initiatives.

More Information

• Experience 1 - 2 years