Senior SEO Executive (ASO)

We are searching for a highly motivated and results-oriented Senior SEO Executive to join our growing marketing team. You will be responsible for developing and implementing comprehensive SEO and ASO strategies to increase our online visibility, drive organic traffic, and achieve our business goals.

Responsibilities:

• Conduct in-depth keyword research for both website and app stores to identify high-volume, relevant keywords.
• Develop and execute data-driven SEO and ASO strategies that align with overall marketing objectives.
• Optimize website content, meta descriptions, title tags, and app store listings for targeted keywords.
• Perform technical SEO audits to identify and fix website crawl errors, improve website speed, and ensure mobile-friendliness.
• Build high-quality backlinks to the website through effective link-building strategies.
• Analyze competitor SEO and ASO strategies and identify opportunities for improvement.
• Monitor website and app store performance using analytics tools like Google Search Console, App Annie, and ASO tools.
• Track key SEO and ASO metrics (impressions, clicks, conversions) and report on progress regularly.
• Stay up-to-date on the latest SEO and ASO trends and algorithms.
• Collaborate with internal teams (content marketing, product, development) to ensure alignment and success of SEO and ASO initiatives.

Qualifications:

• 3+ years of experience in SEO and ASO, with a proven track record of success in driving organic traffic and improving website rankings.
• In-depth knowledge of SEO and ASO tools (e.g., SEMrush, Ahrefs, AppTweak, App Annie).
• Excellent analytical skills with the ability to interpret and translate data into actionable insights.
• Strong written and verbal communication skills, with the ability to present findings and recommendations to stakeholders.
• A passion for learning and staying up-to-date with the ever-evolving SEO and ASO landscape.