Field Led Generation & Market Research Executive

Role & responsibilities

1. Field Visits & New Lead Generation

• Visit different areas across Guwahati to identify potential customers and new business opportunities.
• Regularly visit under-construction buildings, residential apartments, commercial complexes, hospitals, hotels, offices, and other establishments.
• Identify buildings where new lift or elevator installation may be required.
• Meet builders, contractors, architects, engineers, property developers, and building owners to generate potential business leads.
• Collect contact details of potential customers and decision-makers.
• Identify upcoming construction projects where lift installation may be required.

2. Existing Lift Identification & Technician Contact Collection

• Visit buildings, apartments, commercial complexes, and establishments where lifts are already installed.
• Identify existing lift installations and collect relevant information about the installed lifts.
• Collect contact numbers of lift technicians, service engineers, maintenance staff, and lift operators, with their knowledge or permission.
• Gather information about which company installed the lift and which company currently handles its maintenance.
• Collect details of the number of lifts, type of lifts, building location, and maintenance service provider wherever possible.
• Develop and maintain a database of existing lift installations and relevant industry contacts.

3. Market Research & Competitor Analysis

• Conduct market surveys across different locations in Guwahati.
• Research ongoing and upcoming construction projects.
• Identify different lift brands and companies operating in the local market.
• Visit different sites to study existing lift installations and identify potential business opportunities.
• Identify opportunities for lift modernization, replacement, repair, maintenance, and upgrading.
• Keep track of new buildings, commercial projects, and infrastructure developments.

4. Business Development & Networking

• Build professional relationships with builders, contractors, architects, technicians, engineers, and building management personnel.
• Identify potential customers who may require new lift installation or existing lift-related services.
• Generate business references through industry contacts and field networking.
• Coordinate with the company's sales team for customer meetings and site inspections.
• Follow up on generated leads and update their current status.

5. Daily Reporting & Database Management

• Maintain daily records of all field visits and locations covered.
• Submit details of newly identified construction sites and potential lift requirements.
• Maintain a database of customer contacts, technician numbers, and existing lift installations.
• Provide regular updates on leads generated and follow-up activities.
• Share relevant site photographs and basic project information wherever permitted.
• Prepare daily fieldwork reports for management.

Preferred candidate profile

We are looking for someone who enjoys travelling, fieldwork, meeting new people, and exploring different locations. The candidate should have a proactive approach towards identifying business opportunities and building a strong database for the company's future growth.

Candidates with experience in field marketing, sales, lead generation, market research, or construction-related industries will be preferred. Freshers with good communication skills and a willingness to work in the field are also welcome to apply.

Additional Requirements

• Must be comfortable with extensive outdoor fieldwork across Guwahati.
• Two-wheeler and a valid driving licence are mandatory.
• Must be willing to travel to different locations and construction sites.
• Must be comfortable interacting with builders, technicians, engineers, and building owners.
• Should be capable of working independently and achieving assigned targets.