Social Media Executive

Firefly Diamonds Position: Social Media Executive

Experience: 1.5 to 4 years of experience required

*Role Overview:*

We are looking for a Social Media Executive who understands the pulse of digital culture, has a keen eye for visual storytelling and can translate brand narratives into engaging social media experiences. This role combines hands-on execution, community management and performance monitoring, working closely with the creative team to build a distinctive and consistent digital presence for Firefly. They should have a strong understanding of social media trends, luxury and lifestyle content, and the nuances of building a premium consumer brand online.

*Key Responsibilities:*

1. Social Media Management & Execution

• Manage the day-to-day operations of Firefly Diamonds social media platforms, primarily Instagram, along with other relevant channels.

• Develop and maintain the monthly content calendar in alignment with brand priorities, campaigns, launches and key cultural moments.

• Coordinate content scheduling, publishing, captions, hashtags, tagging and platform-specific requirements.

• Ensure consistency in brand voice, visual identity and communication across all social media touchpoints.

• Stay updated on emerging formats, platform features, trends and relevant cultural conversations to identify opportunities for the brand.

2. Content & Creative Collaboration

• Work closely with the creative team to conceptualise, brief, develop and execute engaging social media content.

• Translate campaign ideas and brand narratives into platform-relevant content formats, including Reels, Stories, carousels and static posts.

• Contribute ideas for content pillars, recurring series, interactive formats and always-on social media communication.

• Coordinate with internal teams, photographers, videographers, influencers and external partners to ensure timely content delivery.

• Review creative assets and copy before publishing to ensure accuracy, quality and alignment with Fireflys premium brand positioning.

3. Community Management

• Actively monitor and manage comments, direct messages, mentions, tags and audience interactions across platforms.

• Respond to customer queries and engagement in a timely, thoughtful and brand-appropriate manner.

• Identify relevant conversations and opportunities to build stronger relationships with the community.

• Escalate product, service, sales and reputation-related queries to the relevant teams.

4. Performance Monitoring & Reporting

• Track social media performance across key metrics, including reach, impressions, engagement, video views, follower growth, saves, shares and profile visits.

• Prepare periodic performance reports, identifying content that performs well and areas for improvement.

• Analyse content trends and audience behaviour to recommend actionable improvements to the content strategy.

• Monitor campaign performance and contribute to post-campaign analysis.

• Work with the marketing team to align social media activity with broader brand awareness, audience engagement and business objectives.

5. Influencer & Campaign Coordination

• Support the execution of influencer collaborations, including content coordination, timelines, approvals and publishing.

• Track deliverables and ensure that influencer content aligns with the brand's communication guidelines.

• Assist with social media communication around product launches, brand campaigns, events, store activations and collaborations.

• Identify relevant creators, trends and content opportunities within the luxury, jewellery, fashion and lifestyle space.

*Desired Skills & Qualifications*

• 1.5 to 3 years of hands-on experience managing social media accounts, preferably for consumer, lifestyle, fashion, beauty or luxury brands.

• Strong understanding of Instagram and its content formats, algorithms, engagement practices and evolving trends.

• Excellent copywriting skills, with an ability to write engaging captions and adapt tone of voice to a premium brand.

• A good eye for aesthetics, visual storytelling and digital-first creative content.

• Experience with social media scheduling, analytics and reporting tools.

• Familiarity with content planning tools and basic creative platforms such as Canva is an advantage.

• Strong organisational and project management skills, with the ability to manage multiple timelines and deliverables.

• A proactive, detail-oriented approach with a balance of creativity, execution and analytical thinking.

• Strong communication skills and the ability to collaborate effectively with creative, marketing and external teams.

*Who We’re Looking For:*

Someone who goes beyond simply posting content. We’re looking for a curious, hands-on social media professional who understands how to build a brand through consistent storytelling, meaningful audience interactions and data-informed execution. If you have a passion for digital culture, a sharp creative eye and an interest in the evolving world of luxury and jewellery, we’d love to hear from you.