AVP, Product Strategy & Development

JOB SUMMARY / INTRODUCTION

• Bridge investment capabilities and client needs by translating market intelligence, competitor insight and distribution feedback into clear product priorities and commercial opportunities.
• Support product strategy, proposition development and go-to-market planning across the FAB Asset Management range, working with Investments, Product, Sales and Distribution.
• Act as a product specialist for client-facing teams by developing positioning, competitive comparisons and product narratives for institutional and distribution channels.
• Contribute directly to revenue growth through RFPs, due diligence questionnaires, client proposals, pitches and market-entry initiatives.
• Build systematic market intelligence and product analytics that inform management decisions, sales priorities and the mediumterm product roadmap.

• Live and demonstrate the FAB AM values.

KEY RESPONSIBILITIES

• Market intelligence and competitive analysis: Monitor market trends, industry flows, client demand, regulatory developments and competitor activity across relevant asset classes, products and client segments; maintain structured benchmarking of product ranges, performance, fees, positioning and distribution models.
• Product strategy and roadmap: Convert market and client insight into product priorities, business cases and roadmap recommendations, highlighting addressable opportunities, capability gaps and commercial implications.
• Product proposition and positioning: Work with investment and product teams to shape investment propositions, target segments, differentiators, fee positioning and go-to-market narratives, while specialist functions retain ownership of legal documentation, regulatory filing and implementation.
• Product specialist support: Serve as a link between portfolio managers and commercial teams, translating investment content into clear, client-relevant messages and equipping sales teams with product comparisons, talking points and responses to client objections.
• RFPs, DDQs and proposals: Lead or contribute to the product, strategy, market and competitive sections of RFPs, RFIs, DDQs and client proposals; coordinate inputs and maintain a reusable library of approved content and Q&A.
• Client and distribution engagement: Support institutional and distribution sales in client meetings, product pitches, product education and follow-up, providing credible technical and market context.
• Go-to-market and market entry: Develop market-entry assessments and go-to-market plans, including opportunity sizing, targetclient mapping, competitor analysis, positioning, pricing considerations and recommended actions.
• Product analytics and management reporting: Build and maintain dashboards, peer groups and analytical tools covering flows, performance, fees, ratings, market share and competitive positioning; produce clear management reporting and actionable recommendations.
• Cross-functional delivery: Coordinate multi-stakeholder initiatives across Investments, Product, Sales, Marketing, Legal, Compliance, Risk, Operations and Technology, managing dependencies and delivery timelines.
• Regulatory and regional awareness: Maintain current awareness of key UAE, Saudi and wider GCC asset-management developments and assess implications for products, distribution and commercial opportunities.

Preferred / Beneficial

• Regional exposure: Experience across GCC markets is strongly preferred; international asset-management exposure is advantageous.
• Qualifications: CFA, CAIA, AMF or equivalent professional qualifications are advantageous.

About Us:
First Abu Dhabi Bank (FAB) is the largest bank in the UAE and one of the worlds largest and safest financial institutions. We offer a comprehensive range of personal and private banking services, including credit cards, Islamic banking, investments, loans, and mortgages. Our commitment to excellence and innovation drives us to provide top-tier financial solutions to our clients.
Life at FAB:
Working at FAB means being part of a team of talented and passionate individuals with a shared vision to support the ambitions of our stakeholders to "Grow Stronger." We embrace the needs of our customers across the globe with a sense of responsibility and confidence driven by extensive expertise that can only be delivered by an ambitious world-class organization
Career Development:
FAB offers unique career choices, a chance to innovate, craft solutions for the future, and express yourself in a performance-based culture that will unleash the best in you. Whether you are an experienced professional or just starting your career, FAB provides a range of learning and development initiatives to support all employees through training and skill development.
Our Values:
At FAB, we place our customers at the core of our activities, live our values each day in every way, celebrate achievements, and empower each other to deliver leading solutions. We have structured plans for the recruitment and career progression of Emirati talent to enable them to make a mark in the financial and banking sector both regionally and globaly that rewards your hard work and dedication.
Join our team and be part of a journey to shape the future of banking.