Head Of Marketing

Position: Marketing Head

Location: Ranchi, Jharkhand (On-site)

Experience: Minimum 3 years (Fintech domain preferred)

Joining: Immediate joiners only

Employment Type: Full-time

FirstDemat is looking for a dynamic Marketing Head to lead our marketing function and drive company growth. The ideal candidate comes from the fintech domain, has deep knowledge of AI-driven marketing, and thrives on taking up challenges and delivering practical solutions. You will own the complete marketing strategy from digital campaigns and social media to brand building and lead generation.

• Develop and execute the overall marketing strategy aligned with business growth goals.
• Plan, run, and optimize digital campaigns across Instagram, Facebook, Telegram, Google, and other channels.
• Leverage AI tools for content creation, campaign optimization, audience targeting, and marketing automation.
• Drive lead generation and customer acquisition for fintech products (demat, trading, and investment services).
• Build and manage the FirstDemat brand – positioning, messaging, and market visibility.
• Analyze campaign performance, track ROI, and present data-backed reports to leadership.
• Manage marketing budgets efficiently and negotiate with vendors/agencies.
• Stay ahead of fintech and AI marketing trends, and proactively bring new ideas to the table.
• Lead, mentor, and grow the marketing team.

• Minimum 3 years of marketing experience, with proven work in the fintech domain (broking, demat, payments, lending, or investment products).
• Deep knowledge of AI hands on experience with AI marketing tools (content generation, analytics, automation, chatbots, etc.).
• Strong command of digital marketing: social media, performance marketing, SEO, and email/WhatsApp marketing.
• Problem-solver mindset – ready to take on challenges and provide practical solutions.
• Strong analytical skills with experience in marketing analytics and reporting tools.
• Excellent communication skills in English and Hindi.
• Bachelors degree in Marketing, Business, or related field (MBA preferred).
• Must be an immediate joiner and willing to work from Ranchi.

• Understanding of SEBI/regulatory guidelines for financial product marketing.
• Experience growing Telegram/Instagram communities in the finance space.
• Prior experience in a leadership or team-management role.

• Leadership role with full ownership of the marketing function.
• Direct work with the founder on company growth strategy.
• Competitive salary (based on experience) with performance incentives.
• Fast-growing fintech environment with freedom to experiment and innovate.

Send your resume and a short note on your best marketing campaign to [HIDDEN TEXT] with the subject line Application – Marketing Head.