Marketing Specialist : Content (HubSpot)

Job Title :Marketing Specialist - Content (HubSpot)

Location :Pune, India

Company Profile :
First Insight is a leading, product-based software development company headquartered in Sioux Falls, SD, USA. With over 30 years of innovation and excellence, we support more than 2,000 eye care professionals across the country.

In 1994, we became the first company to introduce a fully integrated EHR, practice management, and optical management system specifically designed for optometrists and ophthalmologists -setting a new standard in the industry.

Today, our global team of over 300 professionals spans offices in the U.S., India, and Canada. In addition to cutting-edge software, we offer best-in-class Revenue Cycle Management (RCM) services, helping healthcare practices nationwide optimize their operations and financial health.

Be part of a company that blends deep industry expertise, innovative technology, and a mission to improve patient care.

To know more, please visit www.first-insight.com.

Job Summary :

We are seeking a strategic and execution-driven Marketing Content Specialist to lead B2B SaaS content initiatives that directly support demand generation, pipeline growth, and sales enablement for our US healthcare products.

This role will own the content function while leveraging HubSpot to drive measurable impact across the buyer journey - from awareness and education to conversion and revenue influence.

The ideal candidate understands US healthcare provider audiences and can translate complex EHR, AI, and RCM solutions into clear, persuasive business narratives.

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Key Responsibilities

1.Content Strategy & Leadership

• Own and execute the overall content roadmap aligned to marketing and revenue goals.
• Develop blogs, whitepapers, case studies, executive POV articles, and thought leadership content.
• Create industry education content focused on:
• Practice growth and patient experience
• Revenue cycle performance and denial reduction
• AI-driven automation in healthcare
• Operational efficiency and workflow optimization
• Develop persona-based messaging for practice owners, billing managers, RCM leaders, and healthcare administrators.
• Manage content calendars aligned with product launches and campaign objectives

2.HubSpot & Demand Generation

• Create and manage marketing emails, landing pages, CTAs, gated assets, and automated workflows in HubSpot.
• Build lead-nurture sequences aligned to buyer personas and lifecycle stages.
• Execute A/B testing to improve engagement and conversion rates.
• Support inbound marketing through SEO-driven content and campaign optimization.
• Track and report campaign performance using HubSpot and analytics tools

3.Sales Enablement & CRM Alignment

• Develop sales decks, one-pagers, battle cards, email templates, and outreach content.
• Collaborate closely with SDR and sales teams to accelerate pipeline progression.
• Align content initiatives with CRM campaign tracking and reporting.
• Incorporate sales feedback and win/loss insights to continuously refine messaging.

4.Performance & Optimization

• Develop SEO-optimized content tailored to US healthcare and SaaS audiences.

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• Conduct keyword, competitor, and industry research.
• Analyze performance using HubSpot, GA4, and CRM reports.
• Continuously optimize content to improve traffic, engagement, MQL generation, and conversions

Required Skills & Qualifications

• 6-9 years of experience in B2B SaaS or healthcare content marketing.
• Strong hands-on experience with HubSpot (Content, Email, Workflows, Analytics).
• Experience creating content for US-based healthcare provider or enterprise audiences.
• Proven ability to create conversion-focused content across the buyer journey.
• Strong SEO knowledge and analytical mindset.
• Excellent writing, editing, and storytelling skills.
• Ability to translate complex technical or operational concepts into clear business outcomes

Preferred Qualifications

• Experience in Healthcare IT, EHR, Practice Management, RCM, or AI in Healthcare.
• Understanding of US healthcare operations, billing workflows, or revenue cycle processes.
• HubSpot certifications (Content or Email Marketing).
• Experience working closely with SDR and sales teams in a pipeline-driven environment.
• Working knowledge of Salesforce CRM preferred

What We Offer

• Ownership of high-impact, revenue-driven content strategy.
• Opportunity to work with a leading US healthcare SaaS company.
• Exposure to global teams and enterprise healthcare clients.
• Collaborative and growth-oriented work environment.
• Competitive compensation and long-term career development opportunities