Regional Marketing Manager

Role & responsibilities

• Plan and execute regional marketing strategies in alignment with business and sales objectives.
  
• Drive hyperlocal marketing activities across assigned branches and locations.
  
• Support branches and field teams in generating quality leads and acquiring new customers.
  
• Conduct local market activations, customer awareness programs, roadshows, campaigns and promotional activities.
  
• Develop and execute marketing plans for new branch launches and market expansion.
  
• Improve brand visibility through branch branding and promotional materials.
  
• Identify potential markets, customer segments and local opportunities for business growth.
  
• Coordinate with Branch Managers, Area Managers and Regional Sales teams for effective campaign execution.
  
• Track and report campaign performance, lead generation and business impact.
  
• Conduct competitor and market analysis to identify opportunities and challenges.
  
• Ensure all marketing activities follow company branding, compliance and regulatory guidelines.
  
• Travel regularly across the assigned region to monitor and execute field-level marketing initiatives.
  

Preferred candidate profile