Performance Marketing & Growth Specialist (D2C - Kids Wear)

Role: Growth Specialist D2C

Location: Vikhroli, Mumbai (Onsite Monday to Friday)

Experience: 5–10 Years

Industry Preference: D2C / E-commerce / Apparel / Kidswear

Note: If you have experience with Kids Wear, Apparel, Fashion (D2C), you can directly share your profiles at sidkumar@flexymanagers.com

About the Role:

We are looking for a data-driven Growth Specialist to scale our Direct-to-Consumer (D2C) business. The ideal candidate will have strong experience in performance marketing, customer acquisition, retention strategies, and marketplace growth within an e-commerce environment.

This role requires hands-on ownership of digital campaigns, funnel optimization, and growth experimentation to drive revenue and profitability.

Key Responsibilities:

• Drive customer acquisition, retention, and revenue growth across D2C channels
• Manage and optimize performance marketing campaigns (Meta, Google Ads, etc.)
• Monitor and improve key metrics such as ROAS, CAC, LTV, and Conversion Rate
• Conduct A/B testing across ads, landing pages, and customer journeys
• Analyze customer behavior using tools like Google Analytics, Shopify, and Clarity
• Identify growth opportunities through data analysis and market research
• Work closely with creative, content, and marketplace teams
• Support growth across marketplaces (Amazon, Myntra, Flipkart – preferred)
• Forecast budgets and ensure optimal allocation for maximum ROI

Required Skills:

• 5–10 years of experience in D2C / E-commerce growth roles
• Strong hands-on experience in Meta Ads & Google Ads
• Proficiency in Shopify & performance analytics tools
• Excellent Excel / spreadsheet skills
• Deep understanding of acquisition funnels & customer lifecycle
• Strong analytical and problem-solving mindset

Preferred:

• Experience in kidswear / apparel brands
• Exposure to marketplace growth strategies
• Experience working in fast-paced D2C startups