Influencer Marketing Manager

Location: Saki Naka, Mumbai (Work from Office)

About Flo Mattress

Flo Mattress is a fast-growing D2C brand redefining the sleep experience through innovative products and customer-first thinking. We are looking for an experienced Influencer Marketing Manager to lead creator partnerships and regional influencer campaigns across South India. This role is ideal for someone who combines creativity, cultural understanding, and a data-driven approach to build impactful campaigns.

Key Responsibilities

Influencer Strategy & Campaign Management

• Develop and execute influencer marketing strategies across South Indian markets.
• Identify, onboard, and manage creators who align with the brand and campaign objectives.
• Build and maintain a strong creator network across Karnataka, Telangana, Andhra Pradesh, Tamil Nadu, and Kerala.
• Negotiate commercial terms and manage influencer partnerships with a focus on campaign effectiveness and ROI.
• Own end-to-end campaign execution, including briefing, coordination, timelines, content approvals, and performance analysis.

Content Strategy & Creative Direction

• Develop culturally relevant content ideas and influencer briefs tailored to regional audiences.
• Write and review scripts, campaign concepts, and creator content while ensuring consistency with brand guidelines.
• Collaborate with internal creative and marketing teams to produce engaging and scalable content assets.

Trend Analysis & Regional Insights

• Monitor regional social media trends, cultural moments, creator ecosystems, and platform-specific content formats.
• Translate consumer and trend insights into campaign opportunities and creative recommendations.
• Identify emerging creators and new content opportunities across regional markets.

Performance & Reporting

• Track and analyze influencer campaign performance using metrics such as CPM, CPV, CTR, CAC, and ROI.
• Prepare weekly and monthly performance reports with actionable insights.
• Maintain a structured database of creators, campaign performance, pricing benchmarks, and key learnings.
• Continuously test and optimize creators, messaging, formats, and content approaches.

Cross-Functional Collaboration

• Partner with Brand, Performance Marketing, and Product teams to align influencer campaigns with business objectives.
• Ensure timely campaign execution while maintaining quality, compliance, and brand consistency.

Qualifications

• 4–6+ years of experience in Influencer Marketing, Creator Partnerships, or Digital Marketing (D2C experience preferred).
• Strong understanding of influencer ecosystems, social media platforms, and digital content trends.
• Excellent content ideation, scriptwriting, and storytelling skills.
• Proven experience managing influencer campaigns from strategy through execution and reporting.
• Strong negotiation, communication, project management, and analytical skills.
• Ability to manage multiple campaigns and stakeholders in a fast-paced environment.

Language Requirement

As this role involves collaborating with creators and audiences across South India, candidates should be fluent in at least two of the following languages:

• Kannada
• Telugu
• Tamil
• Malayalam

Language proficiency will be assessed during the interview process.

Why Join Flo Mattress

• Opportunity to build and scale influencer marketing for a leading D2C brand.
• Work with some of the most exciting creators across South India.
• High ownership, fast learning, and significant career growth opportunities.
• Collaborative and performance-driven work environment.