MSC Technology - Senior Dynamics Business Analyst - Customer Insight

We are hiring Senior Dynamics Business Analyst (Customer Insight) for MSC Technologies.
Exp: 2+ Years
Location: Chennai
:
Key Responsibilities:
1. Partner with business stakeholders to translate business goals into Customer Insights and Event Management capabilities.
2. Define clear functional requirements, user stories, and data needs aligned with long-term product vision.

3. Design and hands-on configure segments, customer journeys (real-time and outbound), consent management, and event-driven experiences.
4. Configure and manage event solutions including registration flows, event journeys, and attendance-based triggers.
5. Support the delivery from functional design through deployment, ensuring high-quality configuration, testing, and documentation.
6. Lead troubleshooting and continuous improvement across journeys and event workflows.
7. Contribute to platform roadmap, prioritization, and adoption strategy.
Knowledge, Skills & Experience:
1. Bachelor's degree in Business, Computer Science, Marketing Technology, or equivalent experience.
2. Strong hands-on experience with Dynamics 365 Customer Insights (Journeys & Data) and Event Management.
3. Proven experience configuring customer journeys, segments, consent management, and event-driven workflows.
4. Hands-on experience with standard and custom events used for real-time journey triggering.
5. Strong understanding of customer data models, segmentation logic, and event lifecycle processes.
6. Ability to operate as a senior BA who configures and validates solutions, not only documents requirements.
7. Excellent stakeholder engagement and communication skills.
8. Experience working in Agile environments; Azure DevOps experience is a plus.
9. Proactive, ownership-driven mindset with high autonomy.