Growth & Marketing Lead (Performance Creative Strategy)

As the Growth & Marketing Lead at ForeAstro, you will be responsible for planning, executing, optimizing, and scaling our marketing activities across multiple business fronts. This is a strategic + execution role where ownership, creativity, and performance mindset are essential.

Marketing Strategy & Planning

• Develop monthly and quarterly marketing plans aligned with business goals.
• Research market trends, audience psychology, competition, and new opportunities.
• Identify winning campaign angles, positioning ideas, and ad concepts.
  

Campaign Creation & Execution

• Plan, set up, and run performance-driven ad campaigns (primarily Meta Ads).
• Create and iterate ad copies, hooks, scripts, headlines, and funnel messaging.
• Coordinate with designers/editors to produce creatives based on strategy.
  

Performance Monitoring & Optimization

• Track CPL, ROI, conversion rates, and campaign performance daily.
• Run A/B tests, refine audiences, improve messaging, and scale winning ads.
• Maintain detailed reporting dashboards and share weekly insights.
  

Coordination & Communication

• Collaborate closely with the calling and operations team to ensure alignment between leads, scripts, and campaign messaging.
• Understand customer feedback and conversion challenges to refine ads and funnels.
• Coordinate with management to ensure marketing direction supports business goals.
  

Growth, Experimentation & Market Learning

• Identify new platforms, experiments, and growth opportunities.
• Continuously optimize funnels and communication based on user behavior.
• Build SOPs and systems to streamline marketing activities as the company scales.
  

Outcome Accountability

This is not a task-based role it is a result-driven position.

Your key outcomes include:

• Lowering cost per lead
• Improving conversions
• Scaling campaigns successfully
• Ensuring smooth marketing-to-sales handover
• Consistently launching effective campaigns across all product verticals