Social Media Creator

Were on the lookout for a Social Media enthusiast to join the team at Forest Essentials at our HQ in Delhi NCR! Someone who can blend aesthetic storytelling with sharp, data-led thinking to build a truly distinctive digital voice.

If youre the kind who spots trends before they peak and instinctively thinks in reels, hooks, and narratives, youll feel right at home with us (bonus if your screen time is professionally justifiable).

This role is about bringing together luxury, relevance, and performance to create work that doesnt just get seen but remembered.

About the Role

• Were not just looking for a Social Media Creator.
• Were looking for someone who lives online, spots trends before they peak, and knows how to turn ideas into scroll-stopping content.
• If your brain is constantly thinking in reels, hooks, and captions, and you can balance aesthetic storytelling + data-backed decisions, this role is for you.
• Youll own our social presence end-to-end:
• From building a distinct voice to creating content that feels luxurious, relevant, and impossible to ignore.
• Think: Luxury beauty meets algorithm.

What Youll Do

Strategy + Big Ideas

• Build and own the social media strategy across platforms – for the brand globally
• Plan and execute campaigns that drive awareness, engagement & community love
• Spot trends before they blow up and make them work for a luxury beauty brand

Content + Creative Direction

• Conceptualize and execute reels, videos, shoots & campaigns end-to-end
• Write captions, scripts & hooks that actually make people stop scrolling
• Give sharp creative briefs and ensure everything looks premium, polished, on brand
• Bring a strong creative flare while staying rooted in brand storytelling

Numbers + AI + Insights

• Track whats working (and whats not), and actually do something about it
• Use AI tools and platform insights to optimize content and performance
• Deep dive into analytics: engagement, reach, retention, conversions
• Turn data into actionable ideas (not just reports no one reads)

Growth + Trends

• Drive organic growth using platform-first strategies
• Jump on trends, memes, and cultural moments with intention
• Stay plugged into beauty, luxury & lifestyle trends - globally and locally
• Experiment constantly (formats, hooks, timing, storytelling styles)

Collaboration

• Work with influencers, creators & internal teams
• Partner with performance marketing to align organic + paid strategies
• Be the bridge between creative vision and execution excellence

Who You Are

• You actually eat, breathe, and sleep social media
• Youre equal parts creative thinker + data nerd
• You notice details others miss (yes, even font spacing and frame timing)
• You understand the difference between viral and valuable
• Youre obsessed with making content better every single time

What You Bring

• 3-4 years in social media (beauty/luxury = big plus)
• Deep understanding of social platforms (TikTok – an added bonus)
• A flair for creativity
• Organized and well structured