Marketing Manager

Hiring

Key Responsibilities

1. Marketing Strategy & Brand Management

• Develop annual and quarterly marketing strategies, budgets, and campaign calendars aligned with business objectives.
• Drive brand positioning, market expansion, and integrated online and offline campaigns.
• Identify growth opportunities across hospital locations, specialties, and healthcare services.
• Ensure consistent brand communication across all marketing channels.

2. Digital Marketing & Performance Marketing

• Lead campaigns across Google Ads, Meta Ads, YouTube, SEO, social media, and other digital platforms.
• Drive qualified patient leads, appointment bookings, and specialty-wise patient acquisition.
• Optimize CPL, CPA, conversion rates, ROAS, and marketing ROI.
• Manage websites, landing pages, CRM integration, lead tracking, and digital patient engagement.

3. Offline Marketing & Campaign Execution

• Conceptualize and execute integrated campaigns across outdoor media, print, radio, local advertising, and on-ground activities.
• Drive hyperlocal marketing, health camps, screening programs, corporate wellness initiatives, and community outreach.
• Develop partnerships with corporates, residential communities, referral networks, and local organizations.
• Measure campaign effectiveness through enquiries, appointments, patient footfall, and business outcomes.

4. Hospital, Specialty & Technology Launches

• Lead end-to-end marketing for new hospital launches, expansions, specialty launches, and new service introductions.
• Develop pre-launch, launch, and post-launch campaigns across digital, offline, PR, and community channels.
• Promote advanced medical technologies, procedures, centers of excellence, and clinical programs through targeted campaigns.
• Coordinate launch events, inaugurations, media activities, and local market engagement.

5. Doctor Branding & Healthcare Campaigns

• Plan and execute new doctor introduction campaigns across digital, print, outdoor, and hospital communication channels.
• Develop doctor profiles, educational videos, interviews, and specialty-focused promotional campaigns.
• Execute healthcare awareness campaigns around key health days through doctor talks, health camps, webinars, and community activities.
• Ensure all communications are medically accurate, ethical, patient-centric, and compliant with applicable guidelines.

6. Events & Community Engagement

• Organize hospital inaugurations, specialty launches, medical conferences, health talks, patient education programs, and corporate events.
• Manage event conceptualization, branding, budgeting, vendor coordination, execution, and post-event follow-up.
• Drive community engagement and local market activation to improve hospital awareness and patient footfall.
• Track event participation, leads, consultations, and business opportunities generated.

7. Revenue Generation & Patient Acquisition

• Develop specialty-wise and location-wise marketing plans to increase OPD consultations, diagnostics, health packages, and procedures.
• Work with doctors, hospital operations, business development, CRM, and call center teams to improve patient conversion.
• Track the patient journey from enquiry to appointment, hospital visit, and attributable revenue.
• Establish measurable KPIs linking marketing activities to business growth.

8. Analytics, Budgeting & Team Management

• Monitor campaign performance using GA4, Google Ads, Meta Ads Manager, CRM, and reporting dashboards.
• Prepare monthly and quarterly reports on marketing spend, leads, conversions, revenue, and ROI.
• Manage internal teams, creative agencies, media partners, event vendors, and marketing budgets.
• Ensure timely execution, cost efficiency, accountability, and continuous campaign optimization.