Senior Manager - Marketing & Branding - FMCG/Healthcare/Retail
Digital Marketing/Marketing
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Job Description
Role Overview:
Lead marketing and branding for a leading company, owning short-term and long-term strategy across ATL, BTL and digital channels.
Key Responsibilities:
- Plan, implement and control marketing strategies, both short-term and long-term, with a focus on branding and promotion.
- Drive ATL, BTL and digital marketing activities end to end.
- Work closely with the media agency to build communication strategies for new and existing products.
- Oversee production and rollout of TVC campaigns, print, outdoor, on-ground and digital.
- Plan and execute BTL activities, including on-ground engagement.
Candidate Profile:
- Strong background in strategic marketing, with proven branding and promotion experience.
- Hands-on experience managing media/creative agencies and ATL campaigns.
- Strong planning, execution and leadership skills.
- Experience: 15 - 20 years.
- Qualification: Any Post Graduate.
Skills
MarketingBrand ManagementDigital MarketingFMCG MarketingHealthcare MarketingRetail MarketingCampaign ManagementBrand MarketingBrandingDigital MarketingMediaMarketingStrategic MarketingIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
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