AVP- Brand Marketing (Alternative Investments)

Preferred candidate profile

• MBA in Marketing or equivalent qualification.
• 6-10 years of experience in Brand Marketing, Product Marketing, or Marketing Communications.
• Prior experience in Asset Management, PMS, Mutual Funds, Wealth Management, AIFs, or Financial Services is preferred.
• Strong understanding of HNI/UHNI investor behaviour and alternative investment products.
• Excellent content development, communication, and stakeholder management skills.
• Ability to work closely with investment professionals and convert complex investment concepts into impactful marketing communication.

Role & responsibilities

• Develop and execute brand and marketing initiatives for PMS, AIF, Private Credit, Real Estate, and other alternative investment offerings.
• Create compelling marketing collateral including pitch books, presentations, factsheets, videos, and digital content.
• Partner with investment, sales, and product teams to translate investment strategies into client-friendly communication.
• Lead thought leadership programs including market insights, webinars, events, whitepapers, and investment content.
• Plan and execute client engagement initiatives, investor events, and partner interactions.
• Manage digital marketing campaigns across website, social media, email, and other channels.
• Drive brand consistency and ensure adherence to company brand guidelines across all communication.