Fraganote - Business & Growth Head

Role Overview :
As the Business & Growth Head, you will own the P&L and end-to-end growth engine at Fraganotespanning revenue, margins, customer acquisition, and retention across D2C, marketplaces, quick-commerce, and offline channels. This is a founders office-level leadership role requiring a blend of strategy and execution.
P&L Ownership & Growth Strategy :
- Own revenue, contribution margins, and growth targets
- Build multi-channel growth roadmap
- Drive forecasting, budgeting, and demand planning
- Optimize LTV/CAC and payback periods
Performance Marketing & Acquisition :
- Scale paid acquisition across Meta and Google
- Optimize CAC, ROAS, and blended costs
- Build new acquisition channels (affiliate, partnerships, creators)
- Collaborate on high-performing ad creatives
Retention & Lifecycle (Email + WhatsApp) :
- Own repeat revenue and retention metrics
- Build email and WhatsApp marketing engines

- Create lifecycle journeys : onboarding, upsell, winback
- Improve LTV and cohort performance
E-commerce & D2C Optimization :
- Improve CVR, AOV, and revenue per session
- Optimize funnels and checkout experience
- Drive merchandising and pricing strategies
Quick Commerce Growth :
- Scale Blinkit, Zepto, Instamart presence
- Manage pricing, promotions, and assortment
- Drive discoverability and platform growth
Offline & Distribution :
- Build retail and experiential channels
- Expand distribution aligned with premium positioning
Data & Analytics :
- Build dashboards and reporting systems
- Track revenue, LTV, CAC, repeat %, margins
Team Leadership :
- Build and lead growth team
- Drive execution and cross-functional alignment
Key KRAs :
- Revenue growth and contribution margin
- CAC and LTV improvement
- Repeat purchase rate and retention
- Email + WhatsApp revenue contribution
- Website CVR and AOV
What Were Looking For :
- 8-12 years in growth/business roles
- Strong performance marketing experience
- Proven revenue ownership
- Expertise in retention and lifecycle marketing
- Analytical and execution-driven