Fraganote - Business & Growth Head

Role Overview :

As the Business & Growth Head, you will own the P&L and end-to-end growth engine at Fraganotespanning revenue, margins, customer acquisition, and retention across D2C, marketplaces, quick-commerce, and offline channels. This is a founders office-level leadership role requiring a blend of strategy and execution.

P&L Ownership & Growth Strategy :

• Own revenue, contribution margins, and growth targets
• Build multi-channel growth roadmap
• Drive forecasting, budgeting, and demand planning
• Optimize LTV/CAC and payback periods

Performance Marketing & Acquisition :

• Scale paid acquisition across Meta and Google
• Optimize CAC, ROAS, and blended costs
• Build new acquisition channels (affiliate, partnerships, creators)
• Collaborate on high-performing ad creatives

Retention & Lifecycle (Email + WhatsApp) :

• Own repeat revenue and retention metrics
• Build email and WhatsApp marketing engines
• Create lifecycle journeys : onboarding, upsell, winback
• Improve LTV and cohort performance

E-commerce & D2C Optimization :

• Improve CVR, AOV, and revenue per session
• Optimize funnels and checkout experience
• Drive merchandising and pricing strategies

Quick Commerce Growth :

• Scale Blinkit, Zepto, Instamart presence
• Manage pricing, promotions, and assortment
• Drive discoverability and platform growth

Offline & Distribution :

• Build retail and experiential channels
• Expand distribution aligned with premium positioning

Data & Analytics :

• Build dashboards and reporting systems
• Track revenue, LTV, CAC, repeat %, margins

Team Leadership :

• Build and lead growth team
• Drive execution and cross-functional alignment

Key KRAs :

• Revenue growth and contribution margin
• CAC and LTV improvement
• Repeat purchase rate and retention
• Email + WhatsApp revenue contribution
• Website CVR and AOV

What Were Looking For :

• 8-12 years in growth/business roles
• Strong performance marketing experience
• Proven revenue ownership
• Expertise in retention and lifecycle marketing
• Analytical and execution-driven