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Job Description
Role Overview
As the Business & Growth Head, you will own the P&L and end-to-end growth engine at Fraganote-spanning revenue, margins, customer acquisition, and retention across D2C, marketplaces, quick-commerce, and offline channels. This is a founder's office-level leadership role requiring a blend of strategy and execution.
P&L Ownership & Growth Strategy
- Own revenue, contribution margins, and growth targets
- Build multi-channel growth roadmap
- Drive forecasting, budgeting, and demand planning
- Optimize LTV/CAC and payback periods
Performance Marketing & Acquisition
- Scale paid acquisition across Meta and Google
- Optimize CAC, ROAS, and blended costs
- Build new acquisition channels (affiliate, partnerships, creators)
- Collaborate on high-performing ad creatives
Retention & Lifecycle (Email + WhatsApp)
- Own repeat revenue and retention metrics
- Build email and WhatsApp marketing engines
- Create lifecycle journeys: onboarding, upsell, winback
- Improve LTV and cohort performance
E-commerce & D2C Optimization
- Improve CVR, AOV, and revenue per session
- Optimize funnels and checkout experience
- Drive merchandising and pricing strategies
Quick Commerce Growth
- Scale Blinkit, Zepto, Instamart presence
- Manage pricing, promotions, and assortment
- Drive discoverability and platform growth
Offline & Distribution
- Build retail and experiential channels
- Expand distribution aligned with premium positioning
Data & Analytics
- Build dashboards and reporting systems
- Track revenue, LTV, CAC, repeat %, margins
Team Leadership
- Build and lead growth team
- Drive execution and cross-functional alignment
Key KRAs
- Revenue growth and contribution margin
- CAC and LTV improvement
- Repeat purchase rate and retention
- Email + WhatsApp revenue contribution
- Website CVR and AOV
What We're Looking For
- 8-12 years in growth / business roles
- Strong performance marketing experience
- Proven revenue ownership
- Expertise in retention and lifecycle marketing
- Analytical and execution-driven
Skills
MarketingPerformance MarketingGrowth MarketingMarketing HeadP&LUsage & RetentionBusiness HeadOptimizationMarketingIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
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