Fraganote - Head - Marketing

Role Overview
- Fraganote is building a modern, accessible luxury fragrance brand.

- We are looking for a Marketing Head who can build desire through design, storytelling, and campaigns - someone can transform the brand into a distinct, aspirational, and highly recognizable brand world.
- This is a creative-first leadership role. You will define how Fraganote looks, feels, and shows up across every touchpoint.
Brand Identity & Design Language
- Define and evolve visual identity and brand codes. Ensure consistency and premium output across all touchpoints.
Campaign Strategy & Execution
- Lead high-impact campaigns. Shift from always-on posting to campaign-led storytelling.
Content Direction & Creative Control
- Replace random UGC with curated, brand-led content. Build a signature content style.

Storytelling & Narrative Development
- Craft strong narratives around mood, identity, and aspiration.
Social Media as a Brand Platform
- Build a cohesive, high-recall social presence focused on aspiration.
Creative Production & Art Direction
- Lead shoots and creative production with premium quality output.
Retention (Content-Led Approach)
- Build editorial-style communication across email and WhatsApp.
Collaboration with Growth Team
- Ensure brand consistency across performance channels.
Team Leadership
- Lead creative teams and maintain high standards of taste and execution.
What Success Looks Like
- Distinct brand identity, strong recall, premium perception, and aspirational positioning.
Who You Are
- 6-12 years experience in brand/creative roles. Strong sense of design, storytelling, and luxury positioning.
Non-Negotiables
- Quality over volume. Consistency and restraint. Strong brand judgment.
Important Note
- This is not a performance marketing role. Focus is on building an aspirational brand.