Performance Marketing - D2C

Performance Marketer

Office Location – New Delhi

On- site (Full – time) role

About Fraganote

Fraganote is a VC-backed Indian fragrance house redefining how modern India experiences perfume.We are deeply obsessed with blends, stories, and the emotional architecture of fragrance. Here, perfume isnt a product — its identity, memory, mood, and cultural commentary.Conversations in our office range from olfactory construction to consumer psychology to whether a vanilla note should feel smoky, creamy, or quietly powerful.

Yes, weve turned popcorn into a perfume. Yes, it smells unexpectedly addictive.

We operate somewhere between a fragrance lab and a creative studio.

• Music is always playing — playlists are curated, not shuffled.
• Perfume trials spark serious debate.

• Ideas are tested quickly.
• Ownership is assumed.
• And every last Friday of the month is Fun Friday — which has been known to include highly competitive Street Fighter battles on a PS5.

We move fast. We think long-term. And we care deeply about building something iconic.

If youre excited about shaping a modern Indian fragrance house — not just participating in one — youll feel at home here.

Key Responsibilities

• Optimize campaigns for critical metrics including CAC, ROAS, LTV, CPA, CTR, and retention
• Plan, execute, and optimize paid campaigns across Meta Ads (Facebook & Instagram) and Google Ads (Search, Display, YouTube, Performance Max), ensuring scalable and ROI-positive growth
• Leverage your Q-commerce and E-commerce experience to craft real-time, demand-responsive strategies across products and locations

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• Collaborate with design and brand teams to deliver conversion-optimized creatives tailored to fast-moving consumer behavior
• Implement and analyze A/B tests for creatives, landing pages, and audience segments
• Work closely with analytics, CRM, and product teams to ensure performance efforts align with user lifecycle and app engagement
• Own attribution modeling and reporting using tools.

Requirements

• 4-7 years of performance marketing experience, with at least 2 years in D2C brand.
• Deep understanding of the Q-commerce and e-commerce funnel, from local targeting and app installs to instant conversions and reorders.
• Proven track record managing significant budgets and delivering scalable, ROI-positive growth.
• Ability to make data-driven decisions in a real-time, performance-heavy environment
• Strong creative judgment and ability to guide high-performing ad creatives.
• Convert complex campaign data into simple insights for founders or product teams.