Manager - Digital Marketing

At Franklin Templeton, were driving our industry forward by developing new and innovative ways to help our clients achieve their investment goals. Our dynamic and diversified firm spans asset management, wealth management, and fintech, offering many ways to help investors make progress toward their goals. Our talented teams working around the globe bring expertise thats both broad and unique. From our welcoming, inclusive, and flexible culture to our global and diverse business, we offer opportunities not only to help you reach your potential but also to contribute to our clients achievements.

Come join us in delivering better outcomes for our clients around the world!

We are seeking a digital marketing professional to drive investor acquisition, engagement, and retention through data-driven campaigns, personalized communication, and seamless digital experiences. This role is pivotal in driving investor awareness, increasing transaction volumes, and enhancing experiences for both customers and distributors through data-driven campaigns, platform optimization, and cross-functional collaboration.

Digital Acquisition & Campaign Management

• Plan, execute, and optimize SEO, SEM, programmatic, social, and other performance marketing campaigns targeting defined investor segments.
• Drive conversion optimization to maximize ROI on marketing spend.
• Monitor campaign performance using analytics tools and adjust strategies in real time.

Data-Driven Engagement & Retention

• Utilize Customer Data Platforms (CDPs) and Business Intelligence (BI) models to deliver personalized email campaigns, notifications, and recommendations.
• Implement lifecycle marketing programs to engage investors and distributors meaningfully, increasing frequency and value of transactions.

Digital Platform Management & Transformation

• Oversee website, landing pages, GA, and analytics dashboards for insights and usability improvements.
• Lead initiatives to simplify investor journeys, enhance platform intuitiveness, and reduce friction in transactions.
• Explore and implement AI-driven solutions to improve experience, personalization, and operational efficiency.

Cross-Functional Collaboration

• Work closely with Agency partners, Product, Technology, and Operations teams to integrate digital marketing insights into platform enhancements.
• Provide performance dashboards to leadership to demonstrate impact on investor acquisition, engagement, and transactions.

Strategic Leadership & Vision

• Shape the digital marketing roadmap aligned with brand goals, investor behaviour trends, and competitive landscape.
• Champion a test-and-learn culture to drive innovation across channels and platforms.
• Stay abreast of emerging technologies, tools, and regulatory changes impacting digital marketing in BFSI

What ideal qualifications, skills & experience would help someone to be successful

• Postgraduate degree in Management is preferred.
• 810 years of experience in digital marketing, ideally within asset management or the broader BFSI sector.
• Strong analytical mindset with the ability to interpret data, market trends, and campaign performance.
• Ability to bridge storytelling, technology, and campaign logic - combining content, code, and customer insights.
• Understanding of compliance and regulatory frameworks in mutual fund marketing.
• Excellent communication and presentation skills, with the ability to influence stakeholders across levels.
• Experience with CDPs (e.g., Salesforce, Adobe Experience Platform) &CMS platforms
• Familiarity with GA4, SEO tools (e.g., SEMrush, Ahrefs), Analytics tools and campaign platforms (Google Ads, Meta, DV360).
• NISM-Series-V-A: Mutual Fund Distributors Certification is mandatory.

Work Shift Timings - 9:00 AM - 6:00 PM IST

Experience our welcoming culture and reach your professional and personal potential!

Our culture is shaped by our diverse global workforce and strongly held core values. Regardless of your interests, lifestyle, or background, theres a place for you at Franklin Templeton. We provide employees with the tools, resources, and learning opportunities to help them excel in their career and personal life.

Hear more from our employees

By joining us, you will become part of a culture that focuses on employee well-being and provides multidimensional support for a positive and healthy lifestyle. We understand that benefits are at the core of employee well-being and may vary depending on individual needs. Whether you need support for maintaining your physical and mental health, saving for lifes adventures, taking care of your family members, or making a positive impact in your community, we aim to have them covered.

Highlights Of Our Benefits Include

• Professional development growth opportunities through in-house classes and over 150 Web-based training courses
• An educational assistance program to financially help employees seeking continuing education
• Medical, Life and Personal Accident Insurance benefit for employees. Medical insurance also cover employees dependents (spouses, children and dependent parents)
• Life insurance for protection of employees families
• Personal accident insurance for protection of employees and their families
• Personal loan assistance
• Employee Stock Investment Plan (ESIP)
• Annual recognition programme
• Volunteer services and paid time off for volunteering
• 12 weeks Paternity leave
• Located in the heart of Mumbai in the One International Centre, with spectacular views of the buzzing city
• Walking distance of 100 meters from Western/Central railway station, accessible by road and local rail from all parts of the city

Learn more about the wide range of benefits we offer at Franklin Templeton

Franklin Templeton is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all applicants and existing employees, and we evaluate qualified applicants without regard to ancestry, age, color, disability, genetic information, gender, gender identity, or gender expression, marital status, medical condition, military or veteran status, national origin, race, religion, sex, sexual orientation, and any other basis protected by federal, state, or local law, ordinance, or regulation.

Franklin Templeton is committed to fostering a diverse and inclusive environment. If you believe that you need an accommodation or adjustment to search for or apply for one of our positions, please send an email to [HIDDEN TEXT]. In your email, please include the accommodation or adjustment you are requesting, the job title, and the job number you are applying for. It may take up to three business days to receive a response to your request. Please note that only accommodation requests will receive a response.