Marketing Generalist

Advertising & Promotion

• Plan and manage paid ads on platforms such as Facebook, Instagram, and Google.
• Monitor ad performance and optimize campaigns for better results.
• Allocate and track advertising budgets effectively.

Content Creation & Editing

• Shoot and edit basic photos and videos for marketing use (student interviews, campus tours, events).
• Create engaging visual and written content for social media, website, and email.
• Ensure brand consistency across all content.

Social Media Management & Engagement

• Manage daily posting and content scheduling on all relevant platforms (Instagram, Facebook, TikTok, LinkedIn, etc.).
• Respond to inquiries, comments, and messages from students and prospects promptly.
• Engage with followers and create interactive content (polls, stories, Q&As).

Student Communication & Coordination

• Act as the first point of contact for prospective students on social media.
• Provide basic information on programs, pricing, and admission steps.
• Coordinate with the admissions team for follow-ups or lead conversion.

Campaigns & Performance Tracking

• Assist in creating and executing digital marketing campaigns.
• Analyze engagement metrics, ad performance, and social reach.
• Prepare monthly reports on marketing activities and results.

Research & Strategy Support

• Stay updated on digital trends and student engagement strategies.
• Conduct competitor research and propose new content ideas or tactics.
• Help brainstorm creative marketing approaches tailored to student audiences.

Coordination & Internal Support

• Work closely with the admissions, training, and admin teams for aligned messaging.
• Support school events (virtual or physical) with marketing materials and coverage.
• Coordinate with external vendors (printers, designers, etc.) when necessary.