Marketing Generalist

Advertising & Promotion
-Plan and manage paid ads on platforms such as Facebook, Instagram, and Google.
-Monitor ad performance and optimize campaigns for better results.
-Allocate and track advertising budgets effectively.
Content Creation & Editing
-Shoot and edit basic photos and videos for marketing use (student interviews, campus tours, events).
-Create engaging visual and written content for social media, website, and email.
-Ensure brand consistency across all content.
Social Media Management & Engagement
-Manage daily posting and content scheduling on all relevant platforms (Instagram, Facebook, TikTok, LinkedIn, etc.).
-Respond to inquiries, comments, and messages from students and prospects promptly.
-Engage with followers and create interactive content (polls, stories, Q&As).
Student Communication & Coordination
-Act as the first point of contact for prospective students on social media.
-Provide basic information on programs, pricing, and admission steps.
-Coordinate with the admissions team for follow-ups or lead conversion.
Campaigns & Performance Tracking
-Assist in creating and executing digital marketing campaigns.
-Analyze engagement metrics, ad performance, and social reach.
-Prepare monthly reports on marketing activities and results.
Research & Strategy Support
-Stay updated on digital trends and student engagement strategies.
-Conduct competitor research and propose new content ideas or tactics.
-Help brainstorm creative marketing approaches tailored to student audiences.
Coordination & Internal Support
-Work closely with the admissions, training, and admin teams for aligned messaging.
-Support school events (virtual or physical) with marketing materials and coverage.
-Coordinate with external vendors (printers, designers, etc.) when necessary.