CRM Marketing Executive

• · Own the end-to-end CRM calendar — planning, building, deploying and analysing campaigns across email, SMS, push, and WhatsApp channels
• · Design and optimise automated lifecycle flows: welcome series, post-purchase, win-back, browse abandonment, and loyalty journeys
• · Segment customer database using RFM modelling, purchase behaviour, and engagement signals to drive personalised targeting

· Manage CRM strategies specific to subscription retail — including churn prediction, renewal nudge sequences, trial-to-paid conversion flows, and subscriber-exclusive engagement programmes

• · Track and optimise subscription health metrics: churn rate, MRR contribution from CRM, subscriber retention rate, and reactivation rates on lapsed subscribers
• · Collaborate with the product, category, and commercial teams to align CRM with promotional calendars and inventory priorities
• · Run structured A/B tests on subject lines, creative, timing, and segmentation — and translate learnings into ongoing improvements
• · Monitor and report on key CRM KPIs: open rate, CTR, conversion rate, revenue per send, unsubscribe rate, and CLV contribution
• · Drive mobile app engagement through targeted push notification campaigns — including transactional alerts, personalised offers, and re-engagement flows for dormant app users
• · Maintain list hygiene and ensure deliverability standards are consistently met
• · Partner with the creative team to produce localised, on-brand content suited to UAE audiences — including bilingual (EN/AR) campaigns where required
• · Evaluate and recommend improvements to the CRM tech stack; experience with tools such as Klaviyo, Braze, MoEngage, or Salesforce Marketing Cloud is advantageous

· 3–5 years of hands-on CRM or lifecycle marketing experience, with a significant portion in e-commerce

· Proven experience working in the UAE market — a deep understanding of local consumer behaviour, seasonality (Ramadan, DSF, UAE National Day), and platform preferences is essential

· Experience working with or within a subscription-based retail or commerce model — understanding of recurring billing cycles, churn triggers, and how CRM intersects with subscriber lifecycle management

• · Proficiency with at least one major CRM/ESP platform (Klaviyo, MoEngage, Braze, Iterable, or similar)
• · Solid grasp of segmentation logic, automation workflows, and campaign performance analysis
• · Comfortable working with data — able to pull reports, interpret dashboards, and make decisions informed by metrics
• · Experience coordinating with creative and content teams to deliver compelling, conversion-driven messaging
• · Strong written communication skills in English; Arabic proficiency is a plus
• · Bachelor's degree in Marketing, Business, or a related field