Head - Digital Media

Key responsibilities:

Digital strategy and audience growth:

• Set the digital vision and roadmap across web, app, video, audio, social and newsletters
• Grow unique visitors, time spent, subscribers and returning audience through SEO, social, search and distribution partnerships
• Build a loyal first-party audience using newsletters, push, logins and community products

Content and editorial collaboration:

• Partner with editorial to shape digital-first formats: explainers, live blogs, short video, podcasts and data stories
• Run the newsroom's real-time analytics and trend desk to guide what gets published and promoted
• Uphold editorial standards, fact-checking, copyright and legal compliance on every platform

Revenue and monetisation:

• Own digital P&L across advertising, subscriptions, branded content, events and syndication
• Work with sales on programmatic, direct and sponsored deals, and on ad-yield optimisation
• Launch and scale paywall, membership or premium products where relevant

Product and technology:

• Lead CMS, website and app roadmap with product and engineering; drive speed, UX and accessibility
• Oversee video platforms, ad-tech, analytics and data tools, and the shift to first-party data
• Adopt AI tools responsibly for tagging, personalisation, summaries and workflow efficiency

Leadership and governance:

• Build, hire and mentor a multi-skilled digital team of editors, producers, analysts and marketers
• Manage budgets, vendors, platform partners (Google, Meta, YouTube) and key stakeholders
• Report monthly to leadership on audience, revenue and product performance

Qualifications and experience:

• Graduate or postgraduate in Journalism, Mass Communication, Media Management or MBA (preferred)
• 12 - 18 years in digital media, publishing or broadcast, including 5+ years in a senior leadership role
• Proven record of growing digital audience and revenue at a news, entertainment or content company
• Strong understanding of newsroom workflows, editorial ethics and media law
• Hands-on familiarity with CMS platforms, GA4 or Chartbeat, SEO, video platforms and ad-tech

Skills and competencies:

• Audience-first strategic thinking backed by data and experimentation
• Sound editorial judgement and credibility with journalists and creators
• Commercial acumen: P&L ownership, pricing and partnership negotiation
• Leadership of mixed teams across editorial, tech and sales
• Knowledge of platform algorithm changes, social distribution and video-first storytelling
• Clear communication with the board, advertisers and platform partners