Real Estate Marketing Manager

• Real Estate Marketing Manager
• Industry: Real Estate – Farmhouse Plotting, Residential Plots & Villas
• Experience: 4–7 Years
• Qualification: Graduate / MBA in Marketing or Business Administration
• Roles & Responsibilities

1. Develop and implement marketing strategies to promote real estate projects, farmhouse plots, residential plots, and villas.
2. Plan and execute digital marketing campaigns through Google Ads, Facebook, Instagram, and other online platforms.
3. Generate quality leads through online and offline marketing activities to achieve business targets.
4. Manage branding, social media promotions, project advertisements, brochures, hoardings, and other marketing materials.
5. Coordinate with graphic designers, digital marketing agencies, sales teams, and external vendors for campaign execution.
6. Conduct market research, competitor analysis, and customer behaviour studies to identify new business opportunities.
7. Plan property exhibitions, promotional events, site visits, and channel partner engagement activities.
8. Develop marketing budgets, monitor campaign expenses, and analyse return on investment (ROI).
9. Monitor lead generation, cost per lead, site visit conversion, and overall marketing performance.
10. Lead and manage the marketing team, ensuring timely execution of campaigns and achievement of targets.
11. Coordinate with the sales and pre-sales teams to improve lead conversion and generate revenue.
12. Prepare monthly marketing reports and present campaign performance to management.

Required Skills

• Strong knowledge of real estate marketing and branding.
• Expertise in digital marketing and lead generation.
• Knowledge of Google Ads and Meta Ads.
• Excellent communication, negotiation, and leadership skills.
• Strong analytical and strategic planning abilities.
• Experience in plotting and villa projects preferred.Role & responsibilities

Preferred candidate profile

Perks and benefits