City Lead - BTL Marketing - Quick Commerce

Role Overview:

Own offline demand generation for Bengaluru, planning and executing below-the-line campaigns and building local customer bases.

Key Responsibilities:

• Drive offline growth and customer acquisition.
• Manage budgets and activation plans effectively.
• Build and train high-performing field teams.
• Track CAC and ROI using data-driven insights.

Must-Haves:

• 4 - 8 years in BTL, Offline Marketing, or Field Growth within quick-commerce, hyperlocal, foodtech, fintech, or D2C.
• Proven experience in offline customer acquisition through activations, RWAs, apartments, and local partnerships.
• Hands-on ownership of field teams, vendors/agencies, activations, permissions, and execution.
• Experience managing BTL budgets with strong understanding of CAC, ROI, and attribution.
• Strong Bengaluru market knowledge, comfortable with an 80% field-based role, plus experience in healthcare/pharmacy, pharma marketing norms, or launching new cities/stores.

Extra Information:

• Experience in quick-commerce, foodtech, or D2C brands.
• Strong field ownership and execution skills.
• Good communication and community engagement.