Social Media Manager

About the Role

• FYTIKA Healthcare Products LLP is looking for a social media manager who can take complete ownership of our
• brands social media presence and content ecosystem.
• We are looking for someone who can combine creative thinking, content strategy, copywriting, and execution.
• You will be responsible for everything from content ideation and scripting to social media grids, creatives,
• advertisements and product listings.

Key Responsibilities

• Manage all FYTIKA social media platforms, including Instagram, Facebook, YouTube, LinkedIn, and others.

relevant channels.

• Develop and execute monthly and weekly content calendars.
• Manage the complete content cycle: Ideation → Script → Creative → Approval → Posting → Performance

Analysis.

• Generate fresh ideas for Reels, short-form videos, static posts, carousels, stories, and campaigns.
• Write compelling video scripts, hooks, captions, headlines, CTAs, and brand copy.
• Plan and review thumbnails, social media creatives, and visual content.
• Manage and maintain the overall social media grid, aesthetics, and brand consistency.
• Develop concepts and copy for performance marketing advertisements.
• Plan ad designs, static creatives, video ads, and multiple creative variations.
• Coordinate with graphic designers, video editors, influencers, agencies, and internal teams.
• Manage and optimize product listings and product-related content across relevant digital/e-commerce

• platforms.
• • Use AI tools and modern marketing technologies to improve ideation, research, scripting, content
• production, analysis, and workflow efficiency.
• • Ensure all content and product communication is accurate, engaging, and aligned with FYTIKAs brand.
• guidelines.

• Monitor content performance using metrics such as reach, engagement, watch time, CTR, and conversions.
• Continuously improve content based on performance insights and audience behavior.

Who Are We Looking For

We need someone who is creative, proactive, organized, and execution-oriented and can independently take

responsibility for the brands content presence.

• Proven experience in social media management / content strategy / digital marketing.
• Strong content ideation and copywriting skills.
• Excellent understanding of Instagram, Reels, YouTube Shorts, and current social media trends.
• Strong sense of visual aesthetics, layouts, thumbnails, and social media grids.
• Understanding of performance marketing creatives and ad copies.
• Ability to brief and coordinate effectively with designers and video editors.
• Ability to manage multiple campaigns and deadlines simultaneously.
• Understanding of D2C and e-commerce content would be an advantage.
• Experience in health & wellness, nutraceuticals, beauty, FMCG or lifestyle brands will be preferred.

Preferred Skills

• Social Media Strategy | Content Strategy | Copywriting | Creative Direction | Instagram Marketing | Reels |
• YouTube | Content Calendar | Meta Ads Creatives | Ad Copywriting | Influencer Content | Product Listings | D2C
• Marketing | Canva | Social Media Analytics

How to Apply

Interested candidates can apply by sharing: Resume + Portfolio/Work Samples at [HIDDEN TEXT]

Please include examples of social media pages, campaigns, creatives, scripts, Reels, or other content you have previously worked on.