Group Product Marketing Manager - Respiratory Segment

Description: Group Product Marketing Manager to lead strategic and marketing initiatives for our Respiratory Segment.

The role demands a blend of strategic planning, product lifecycle management, and brand leadership, driving both top-line growth and market excellence.

Key Responsibilities:

Strategic Planning:

• Develop and execute product and portfolio strategies for the respiratory segment; drive lifecycle management and long-term brand growth.

Sales Enablement:

• Partner with sales teams to provide market insights, product training, and effective promotional strategies to enhance customer engagement.

Promotion Planning:

• Lead annual marketing and trade plans, cyclic allocations, and ensure impactful brand visibility through strategic promotions.

New Product Launches:

• Drive successful new product launches, from trade allocation to six-month pre- and post-launch execution plans.

Brand Management:

• Monitor brand health through research and analytics; identify opportunities to strengthen positioning and achieve business goals.

What Were Looking For:

MUST-HAVE: Strong experience in the Respiratory Segment (Pharma industry)

• Proven track record in product management, portfolio strategy, and brand building
• Exposure to new product launches and go-to-market planning
• Strong analytical, communication, and cross-functional collaboration skills

Qualifications:

Education: MBA in Marketing / Business Management or related field