Marketing Automation Leads Management

Introduction

Welcome to Gallagher - a global community of people who bring bold ideas, deep expertise, and a shared commitment to doing whats right.

We help clients navigate complexity with confidence by empowering businesses, communities, and individuals to thrive.

At Gallagher, youll find more than a job; youll find a culture built on trust, driven by collaboration, and sustained by the belief that were better together. Experience a workplace where youre encouraged to be yourself, supported to succeed, and inspired to keep learning. Thats what it means to live The Gallagher Way.

Founded in 2006, the Gallagher Center of Excellence (GCoE) upholds the values of quality, innovation, and teamwork. With 10,000+ professionals across five India locations, GCoE is where knowledge-driven individuals make a significant impact and build rewarding, long-term careers.

Overview

A.J. Gallagher is in need of an experienced Lead Generation Specialist to organize, distribute and track leads obtained via digital channels.

How Youll Make An Impact

Responsibilities:

• Perform daily monitoring of online marketing campaigns and contact us/connect with an expert requests from our corporate websites.
• Work closely with the website and marketing automation teams to refine the lead management process including regular performance assessments.
• Document and socialize the end-to-end lead management process from the initial prospect capture through to nurturing and hand-off to sales with the broader organization as needed.
• Assess and recommend methods to optimize and streamline the lead process.
• Regularly track and measure number of new leads and engagement across existing and new accounts and make recommendations & take actions for growth.
• Produce lead/opportunity reports and monthly dashboards to demonstrate lead progress, conversion rates, cost per lead, etc. to show the growth and revenue attribution of website leads
• Leverage marketing automation, Salesforce.com and other tools as needed to execute and track the success of programs.
• Quality check the leads in SFDC to ensure sales teams are actively working the leads provided.
• Collaborate with marketing & sales to understand when a lead is sales ready based on scoring demographic & behavioral factors.
• Ensure that the marketing automation & SFDC sync is streamlined & operational at all times and work with Tech as required.
• Determines and assigns sales qualified leads to the appropriate sales person.
• Assign other inquiries to appropriate department, or address feedback directly.
  About You
• Qualifications:
• Any graduation/ post graduation.

Additional Information

Compensation and benefits

On top of a competitive salary, great teams and exciting career opportunities, we also offer a wide range of benefits.

Below are the minimum core benefits youll get, depending on your job level, these benefits may improve:

• Medical Insurance and Parental Medical Insurance
• Accidental Insurance and Life Insurance
• Retirals - Employee Gratuity, Future Service Gratuity benefit - Group Term Life, Employee Provident Fund, National Pension Scheme
• Flexi Benefits Plan Tax Savings Plans
• Annual Leave/ Maternity & Paternity Leave/ Additional paid ML, Mental Health Day

• Employee Wellness Programs
• Training programs
• And more..

Inclusion and diversity (I&D) is a core part of our business, and its embedded into the fabric of our organization. For more than 95 years, Gallagher has led with a commitment to sustainability and to support the communities where we live and work.

Gallagher embraces our employees diverse identities, experiences and talents, allowing us to better serve our clients and communities. We see inclusion as a conscious commitment and diversity as a vital strength. By embracing diversity in all its forms, we live out The Gallagher Way to its fullest.

Equal employment opportunity will be extended in all aspects of the employer-employee relationship, including, but not limited to, recruitment, hiring, training, promotion, transfer, demotion, compensation, benefits, layoff, and termination.