Program Manager Intern

: Program Manager Intern Branding & Marketing

Duration: 3 Months

Compensation: 20,000 per month

About the Role

GITAM University is looking for a creative, execution-oriented Program Manager Intern Branding & Marketing to support and coordinate branding and marketing initiatives across offline and digital channels. The ideal candidate should have hands-on experience in executing marketing campaigns, developing offline branding collaterals, coordinating with creative teams and vendors, and leveraging AI tools to improve marketing efficiency.

Key Responsibilities

1. Offline Branding & Marketing Execution

• Plan and execute offline branding initiatives, including bus wraps, hoardings, banners, standees, posters, signage, and other outdoor advertising formats.
• Coordinate with designers, printers, production agencies, and external vendors to ensure timely execution.
• Oversee artwork adaptation, production specifications, quality checks, and installation of marketing collaterals.
• Apply knowledge of the out-of-home (OOH) marketing space to ensure brand consistency across all physical marketing touchpoints.

2. Brand Management & Campaign Coordination

• Support the planning and execution of integrated branding and marketing campaigns.
• Coordinate with internal stakeholders, creative agencies, and marketing teams to deliver campaign assets.
• Manage campaign timelines, deliverables, budgets, and execution trackers.
• Ensure consistency in messaging, visual identity, and overall brand positioning.

3. AI-Enabled Marketing

• Leverage AI tools such as ChatGPT, Canva AI, and other generative AI platforms for marketing content, creative ideation, and campaign development.
• Explore AI-driven workflows to improve content production, creative turnaround times, and operational efficiency.
• Support AI-assisted research, competitor benchmarking, and marketing campaign optimization.

4. Project & Stakeholder Management

• Independently manage multiple marketing workstreams from planning through execution.
• Maintain project trackers, vendor coordination sheets, and progress reports.
• Identify execution bottlenecks and ensure timely resolution.

Candidate Requirements

• Prior experience in branding, marketing operations, campaign execution, or project management.
• Demonstrated hands-on experience with offline marketing collaterals, particularly bus wraps, outdoor

advertising, large-format printing, and physical branding installations.

• Understanding of branding principles, visual communication, and integrated marketing campaigns.
• Practical familiarity with AI-powered marketing and content creation tools.
• Strong vendor management, stakeholder coordination, and execution skills.
• Ability to manage multiple projects independently in a fast-paced environment.
• Experience working with universities, education brands, agencies, or consumer-facing organizations is an advantage.

Ideal Candidate

A hands-on marketing professional who combines creative judgment with strong execution capabilities, understands both traditional and AI enabled marketing, and can independently drive branding projects from concept to on-ground implementation.