Head - Brand & Marketing Communications - Consumer Durables/Fashion & Lifestyle - MICA/IIM/XLRI/SPJIMR

Head - Brand & Marketing Communications

Position Overview:

- Drive consumer engagement, storytelling, and growth in sectors like consumer electronics, lifestyle tech, accessories, wearables, smartphones, and premium consumer brands.

• Oversee ATL/BTL campaigns, digital media, PR, and cross-functional teams to elevate brand equity.

Key Responsibilities:

• Develop and execute comprehensive brand strategies, including positioning, messaging, and communication plans aligned with business objectives.

• Lead integrated marketing campaigns across digital, social, print, and experiential channels; manage budgets and agency partnerships.

• Conduct consumer insights research, analyze market trends, and translate data into actionable campaigns for wearables, smartphones, or lifestyle tech products.

• Spearhead PR, influencer collaborations, and crisis communications to build reputation and drive earned media.

• Collaborate with sales, product, and design teams to ensure consistent brand voice in consumer durables and fashion/lifestyle categories.

Required Experience:

• 10-15 years in brand management, marketing communications, or related roles, with 5+ years in leadership positions.

• Proven track record in consumer-facing industries: consumer electronics (e.g., smartphones, wearables), lifestyle tech, accessories, or premium brands.

• Hands-on experience scaling brands through ATL/BTL, digital marketing, and data-driven campaigns in fast-paced environments.

Education:

• Strong academic foundation in marketing, communications, or business strategy preferred.

Key Skills & Competencies:

• Exceptional storytelling, strategic thinking, and execution skills with deep knowledge of Indian consumer behavior.

• Proficiency in digital tools, social media analytics, and emerging trends in lifestyle tech/fashion.

• Leadership to inspire teams; stakeholder management across C-suite and external partners.

• Data-driven mindset for ROI measurement and campaign optimization.

Ideal Candidate Profile:

- Strong network in media and influencers; passion for consumer durables and lifestyle innovation.