Manager - Digital & Influencer Marketing - FMCG

• Position: Digital & Influencer Marketing Manager
• Experience: 5-8 years in Digital/Influencer Marketing
• Industry: FMCG/Consumer Healthcare preferred
• Role Objective:

Lead influencer-driven brand building and digital amplification across the Consumer Care portfolio. Scale influencer marketing initiatives across categories by managing a large influencer ecosystem, driving campaign effectiveness, and ensuring seamless execution across agencies and internal stakeholders.

• This is a high-volume, execution-driven role requiring strong coordination, analytical rigor, and deep digital marketing expertise.
• Key Responsibilities:
• Influencer Strategy & Execution:

• Develop and execute influencer marketing strategies aligned with brand objectives.
• Build and scale a network of influencers across Healthcare Professionals, Gut Experts, KOLs, Lifestyle, and Wellness creators.
• Drive measurable campaign KPIs: reach, engagement, conversions, and brand lift.

Campaign Management & Delivery:

• Plan and execute end-to-end influencer campaigns across multiple brands.
• Monitor real-time performance and ensure delivery against objectives.
• Analyze cost vs. impact metrics to optimize ROI and campaign efficiency.
• Maintain consistent quality, messaging, and brand compliance across all content.

Agency & Partner Management:

• Identify, onboard, and manage multiple agency partners for content creation and execution.
• Lead commercial negotiations to ensure cost efficiency and high-quality output.
• Coordinate seamless handoffs between agencies, influencers, and internal teams.

Cross-Functional Collaboration:

• Partner with Brand, Legal, R&D, and Regulatory teams for campaign approvals and compliance.
• Align on content guidelines, brand positioning, and regulatory requirements.
• Drive smooth execution across all internal and external stakeholders.

Operational Excellence:

• Manage high-volume workflows with meticulous attention to detail and timelines.
• Implement continuous tracking, reporting, and optimization of campaign performance.
• Ensure flawless coordination to meet all deliverables and deadlines.

Desired Candidate Profile:

Experience:

• 5-8 years in Digital Marketing, Influencer Marketing, or Social Media Marketing.
• Proven track record in FMCG, Consumer, or Healthcare categories preferred.

• Qualifications:
• MBA/Postgraduate in Marketing or related field (preferred).
• Key Skills & Competencies:

• Deep understanding of influencer marketing and digital ecosystems.
• Experience managing large-scale, multi-category influencer campaigns.
• Strong analytical skills to track, measure, and optimize performance metrics.
• Excellent stakeholder management, negotiation, and vendor coordination.
• Hands-on, execution-focused mindset with high ownership.