Copywriter

Company Description Gemius is an independent integrated marketing agency specializing in brand strategy and creative marketing for growth-focused businesses. For over a decade, the team has partnered with experienced entrepreneurs and business leaders to transform established businesses into influential, recognizable brands. Gemius operates at the intersection of strategy, creativity, and digital growth, offering services such as brand strategy, creative development, content production, influencer marketing, and media buying. The agency works across diverse sectors including lifestyle, garments and beauty, entertainment, hospitality, nutrition and FMCG, real estate, healthcare, IT and SaaS, and financial services. Team members join a collaborative environment focused on enabling brand discovery and measurable business impact.

Role Description This is a full-time, on-site Copywriter role based in Surat. The Copywriter will craft clear, compelling copy for a variety of channels including websites, social media, digital ads, email campaigns, video scripts, and offline marketing materials. Responsibilities include developing brand-aligned messaging, collaborating closely with designers, strategists, and account managers, and adapting tone of voice for different brands and target audiences. The role involves researching client industries, drafting and refining concepts and campaign narratives, and ensuring all content supports marketing objectives. The Copywriter will also review and proofread content for accuracy, grammar, and consistency, while meeting project deadlines in a fast-paced agency environment.

Qualifications

• Strong writing skills, including marketing copywriting and storytelling, with the ability to adapt style and tone for different brands and formats.
• Proficiency in creating press releases and other PR-focused content, with an understanding of media angles and brand positioning.
• Excellent communication skills for collaborating with internal teams and presenting ideas clearly to stakeholders.
• Attention to detail in proofreading and editing, ensuring error-free, consistent, and on-brand content.
• Understanding of marketing fundamentals, digital channels, and campaign objectives to create copy that drives engagement and conversions.
• Bachelors degree in Marketing, Communications, Journalism, English, or a related field, or equivalent practical experience.
• Previous experience in an agency is preferred.
• Ability to manage multiple projects, prioritize tasks, and meet deadlines in a dynamic, on-site team environment in Surat.