Performance Marketing Specialist

Job Title: Performance Marketing Specialist

Number of Vacancies: 1

Department: Digital Marketing

Experience: Minimum 2+ Years

Qualification: Bachelors/Masters degree in Marketing, Business Administration, Commerce, Information Technology, or a related field. Google Ads and Meta Ads certifications will be preferred.

Employment Type: Full-Time

1. Job Summary

We are looking for a results-driven Performance Marketing Specialist to plan, execute, manage, and optimize paid digital marketing campaigns across platforms such as Google Ads and Meta Ads. The candidate will be responsible for generating quality leads, improving campaign performance, maximizing return on advertising spend (ROAS), and achieving business growth through data-driven marketing strategies.

2. Key Responsibilities

• Plan, execute, and manage paid advertising campaigns across Google Ads, Meta Ads (Facebook and Instagram), and other relevant digital platforms.
• Develop and implement lead-generation strategies to attract potential customers and improve conversion rates.
• Conduct keyword research, audience segmentation, competitor analysis, and market research.
• Monitor campaign performance and optimize advertisements based on impressions, clicks, cost per lead (CPL), conversion rates, ROI, and ROAS.
• Create and test ad copies, creatives, landing pages, audience groups, and campaign formats through A/B testing.
• Implement remarketing and retargeting campaigns to engage potential customers and improve conversions.
• Manage campaign budgets effectively to achieve lead-generation and revenue targets.
• Track and analyze campaign data using Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, and relevant analytics tools.
• Collaborate with the creative and content teams to develop effective advertising campaigns.
• Prepare daily, weekly, and monthly performance reports with actionable insights and recommendations.
• Identify opportunities to improve campaign efficiency, reduce acquisition costs, and scale successful campaigns.
• Stay updated on digital advertising trends, platform updates, and industry best practices.

3. Required Skills

• Hands-on experience with Google Ads and Meta Ads Manager.
• Strong knowledge of lead-generation campaigns and conversion optimization.
• Understanding of keyword research, audience targeting, bidding strategies, and remarketing.
• Knowledge of performance metrics such as CPC, CPM, CTR, CPL, CPA, ROI, and ROAS.
• Experience with Google Analytics 4, Google Tag Manager, conversion tracking, and Meta Pixel.
• Strong analytical, problem-solving, and decision-making skills.
• Proficiency in Excel or Google Sheets for campaign reporting and data analysis.
• Good communication, coordination, and presentation skills.
• Ability to manage multiple campaigns and work within defined budgets and deadlines.

4. Key Performance Indicators (KPIs)

• Achievement of monthly qualified-lead generation targets.
• Cost per Lead (CPL) and Cost per Acquisition (CPA) optimization.
• Improvement in conversion rates and lead quality.
• Return on Advertising Spend (ROAS) and campaign ROI.
• Effective utilization of advertising budgets.
• Campaign performance improvement through continuous testing and optimization.
• Accuracy and timely submission of performance reports.
• Achievement of monthly campaign and business objectives.

5. Experience Requirements

• Minimum 2+ years of hands-on experience in performance marketing or paid digital advertising.
• Proven experience managing Google Ads and Meta Ads campaigns.
• Experience in lead generation, campaign optimization, conversion tracking, and performance reporting.
• Experience handling multiple campaigns and advertising budgets will be preferred.

6. Preferred Qualifications

• Google Ads certification.
• Meta Certified Digital Marketing Associate or equivalent Meta advertising certification.
• Experience working in a digital marketing agency or managing campaigns across multiple industries.