Posted: 2 months ago
0-1 years
Bengaluru / Bangalore, Karnataka
Data Science Analytics & Machine Learning
work from office
Full Time
Posted: 2 months ago
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Job Description
- Lead end-to-end development of Marketing Mix Models (MMM), from data preparation to model building, validation, and business recommendations.
- Design and implement econometric/statistical models (regression, Bayesian methods, time series, hierarchical modeling) to measure and forecast marketing ROI.
- Collaborate with clients and internal stakeholders to understand business objectives, translate them into analytical frameworks, and present insights with clarity.
- Mentor and guide junior team members in MMM techniques, coding best practices, and business storytelling.
- Drive automation and scalability in modeling pipelines and reporting dashboards.
- Explore and apply emerging methods (e.g., causal inference, machine learning) to enhance traditional MMM approaches.
- Proficiency in programming languages such as Python and/or R.
- Hands-on experience with SQL for data extraction and transformation
Skills
PythonData ExtractionMachine LearningSqlData ScientistIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
About Company
GenSpark is a technology-driven education and career services company that connects talented individuals with leading technology companies. GenSpark offers training programs and career placement services to aspiring tech professionals. Their programs help individuals develop the skills they need to secure in-demand roles in the tech industry.
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