Performance Marketer

About the Role

We are looking for a Senior Performance Marketer with 2–4 years of hands-on experience in managing and scaling paid advertising campaigns. The ideal candidate should have strong expertise in Meta Ads and Google Ads, a data-driven approach, and the ability to deliver measurable results.

Key Responsibilities

• Plan, execute, manage, and optimize performance marketing campaigns across Meta Ads and Google Ads.
• Develop paid marketing strategies based on business goals and target audiences.
• Manage advertising budgets and optimize campaigns for better ROAS, CPL, CPA, and conversions.
• Conduct audience research, competitor analysis, and campaign analysis.
• Manage campaign targeting, bidding, budgets, ad sets, creatives, and optimization.
• Monitor campaign performance and identify opportunities for scaling.
• Conduct A/B testing of creatives, ad copies, audiences, and campaign strategies.
• Work closely with the creative team to develop high-performing ad creatives.
• Analyze campaign data and prepare regular performance reports.
• Track leads, conversions, customer acquisition costs, and overall campaign ROI.
• Coordinate with the sales team to improve lead quality and conversion rates.
• Stay updated with the latest changes, trends, and best practices in Meta and Google advertising.
• Guide junior team members and assist in task allocation and campaign execution.

Required Skills

• 2–4 years of relevant experience in Performance Marketing.
• Strong hands-on knowledge of Meta Ads and Google Ads.
• Excellent understanding of ROAS, ROI, CPL, CPA, CTR, CPC, CPM, and conversion rates.
• Experience in managing and scaling paid advertising campaigns.
• Strong analytical and problem-solving skills.
• Knowledge of Google Analytics, Google Tag Manager, conversion tracking, and reporting.
• Good understanding of retargeting, remarketing, audience segmentation, and marketing funnels.
• Ability to analyze ad creatives and understand factors affecting campaign performance.
• Good communication and team management skills.
• Ability to work independently and take ownership of campaign performance.

Preferred Candidate

• Proven track record of delivering and improving campaign performance.
• Experience handling multiple campaigns or clients.
• Experience in managing or mentoring a team will be an added advantage.
• Strong understanding of lead generation and conversion-focused marketing.
• Immediate joiners will be preferred.