Account Manager - Social & Branding

About the Company

GenY Medium is a national, independent digital marketing agency focused on providing

performance marketing & digital-creative solutions to enterprise brands and post-Series A

startups.

GenY Medium is a 100+ strong team. Within a very short span of time, GenY has won the

digital mandates of several iconic national/MNC brands. Read more about us here.

Role:

He/ she will be the face of the company for the clients and will be responsible for effective

service delivery to clients.

The job includes relationship management with clients, creating Online Marketing Plans as

per their business goals and executing them with the help of internal teams of Content,

Design, Analytics and Tech.

Responsibilities:

Client Engagement & Relationship Management: Communicate with clients on a regular

basis to understand their business goals and required services.

Strategic Planning: Develop online marketing plans as per the business goals of clients

comprising of one or all of the following aspects:

Online Advertising for Customer Acquisition

Content Marketing: Social media, Blogs, Infographic, etc.

Social Media Branding Campaigns

Email Marketing

Online Reputation Management

Brand Communication: Develop communication strategies for various brands based on

customer personas.

Project Management: Coordination with internal functional teams of content, design,

analytics & tech to ensure excellent delivery of Online Marketing Plans Guidance & support to

internal team for effective sent service delivery

Reporting & Reviews of Account Performance: Measure impact on a regular basis and ensure

course correction based on the success indicators

Desired Skills and Experience:

Relevant experience in marketing, branding is preferred. Understanding of marketing

principles is a must.

In-depth knowledge and understanding of social media platforms, online advertising,

content marketing, etc.

Communication Skills: Good communication skills, both written and verbal is a must. Being

able to articulate campaign ideas to clients and internal stakeholders is essential.

Analytical Skills: A command on numbers, marketing effectiveness measurement is essential

Strong project management or organizational skills