GenY Medium - Account Director - Performance Marketing

About the Company:
GenY Medium, a leading full-service digital marketing agency, is in the business of managing perceptions of brands online. Our team combines the three essential skills to excel at performance marketing: 1. Consumer understanding, 2. Content Marketing and 3. Technology expertise. Within a very short span of time, our young team has served a number of clients and helped create positive conversations around their brands. The good news is that we are growing - and fast! Read more about the company at http://www.genymedium.com/
Job Summary:
- We are seeking a talented and experienced Account Director - Performance Marketing to join our dynamic team.
- The ideal candidate will have a proven track record in digital marketing and a deep understanding of performance-driven strategies. This role requires a creative thinker who can develop and execute innovative campaigns to drive customer acquisition and retention.
- Account Director - Performance Marketing is responsible for creating and delivering great digital campaigns.
- Account Director - Performance Marketing is expected to look at the measurement protocol, event tracking, custom dimensions, advanced e-commerce, database marketing, marketing automation, DoubleClick advertising, Programmatic advertising, dynamic remarketing, tag management, Google Analytics interface.
- Account Director - Performance Marketing prepares and implements media plans and other deliverables while providing digital media recommendations and solutions to clients.
Job Responsibilities:
- Create and execute strong digital media recommendations with supporting validation.
- Develop, execute, manage and maintain media plans.
- Oversee buys, analyze campaigns, and change recommendations to maximize performance.

- Work with cross-functional teams (Creative, Tech, Client servicing, etc.) to manage processes.
- Design and document analytics tracking specifications for various digital channels, including web, mobile apps, and microsites.
- Stay current with trends, best practices, and competitor strategies to ensure our marketing efforts are effective and competitive.
- Track, prioritize, and manage analytics implementation initiatives across teams; serve as contact for analytics/tracking requests.
- Manage the testing, QA, QC, and debugging of tracking pixels.
- Work with business partners to ensure that all digital media is tagged and trackable so that standard reports can be created and shared.
- Produce clear and detailed client-facing reports to identify areas of opportunity to improve campaign performance.
- Take responsibility for ensuring projects are delivered on time and within budget.
- Communicate with clients about projects both remotely, and in-person.
Skills Required:
- Ability to manage a team.
- Strong quantitative and analytical skills.
- Solid understanding of mathematical concepts.
- Knowledge and passion for all things Digital Media; SEM, SEO, Display, Analytics, etc.
- Understanding of media concepts and terms, creative and budget requirements.
- Experience with Microsoft Office Suite, PowerPoint, Word, and advance knowledge of Excel.
- Managing advertising pixels such as AdWords, Google Analytics, floodlights, etc.
- Debugging and identification of problems is essential.
- Clear understanding on how to configure profiles and views, including goals, filters and other Google Analytics functionality.
- Understanding of configuration for custom metrics and dimensions/custom variables/advanced e-commerce.
- Solid understanding of event tracking and how this can be used effectively.
- Understanding of iOS/Android app tracking.
- Ability to create clear and insightful reports using data from Google Analytics and other data sources.
- Excellent Excel skills are an advantage.
- An excellent communicator and be able to present ideas, verbally and in writing.
Experience Required:
- Possess Bachelor's Degree in Technology, Information Technology, Marketing, Business, or equivalent degree and related experience.
- Proven experience as an Account Director - Performance Marketing or similar role, with a minimum of 5 to 8 years in digital marketing.
- Experience in an agency set up would add value to the role.
- Certification in Google Ads or other relevant digital marketing certifications is a plus.