Digital Marketing Executive

Job Title: Digital Marketing Executive

Job Overview:

We are looking for a highly skilled and results-driven Senior Digital Marketing Executive to lead and execute performance-driven campaigns across multiple digital platforms. You will be responsible for developing strategies, analyzing data, optimizing ROI, and leading junior team members while ensuring strong brand positioning and online presence.

• Key Responsibilities:
• Plan, execute, and optimize digital marketing campaigns across SEO, SEM, Social Media, Email, and Display Advertising.
• Manage Google Ads, Meta Ads, LinkedIn Ads, and other PPC platforms with a focus on lead generation and conversions.
• Conduct regular SEO audits and implement on-page & off-page strategies to boost organic traffic.
• Collaborate with content, design, and development teams to ensure cohesive marketing communication.
• Analyze performance metrics (Google Analytics, Search Console, Facebook Insights, etc.) and prepare actionable reports.
• Stay updated with the latest digital marketing trends, tools, and best practices.
• Supervise and mentor junior digital marketers and interns.
• Coordinate with clients/stakeholders to understand campaign goals and deliver accordingly.
• Manage digital marketing budgets and provide ROI projections and performance tracking.

Required Skills & Qualifications:

• Bachelors degree in Marketing, Business, or related field. (Masters degree preferred)
• 3 to 5 years of hands-on experience in digital marketing roles.
• Strong knowledge of SEO, Google Ads, Social Media Marketing, and Email Campaigns.
• Proficiency in tools like Google Analytics, SEMrush, Ahrefs, Meta Business Suite, Canva, Mailchimp, etc.
• Excellent communication and project management skills.
• Ability to multitask and meet tight deadlines in a fast-paced environment.
• Certifications in Google Ads, HubSpot, Meta Blueprint (preferred).