ETP Group - General Manager - Marketing

Location: Saki Vihar, Mumbai (beside L&T) | Work from office, 5 days a week Experience: 15+, with 8+ years in B2B SaaS technology | Leadership Role

ETP Group is an AI-first SaaS company serving retail and e-commerce brands across Asia Pacific.

Our platforms, ETP Unify and Ordazzle, cover POS, CRM, inventory, promotions, OMS, WMS, and marketplace integration, and we support 500+ brands in 17 countries.

We are looking for a full-stack marketing leader who can own demand generation, lead our AI search strategy, manage a marketing budget with discipline, and build and lead a high-performing team that engages confidently with CXOs and senior decision-makers.

What you will drive:

• Demand generation: Own the full-funnel strategy and be accountable for the volume, quality, and cost per acquisition of MQLs, with a strong focus on PPC across Google and LinkedIn.
• Account-based marketing: Design and run ABM programmes that target priority enterprise accounts, with tailored campaigns, content, and outreach for each account.
• Budget ownership: Own the annual marketing budget across channels, agencies, events, and tools. Set spend priorities, track ROI against pipeline and revenue, and reallocate quickly when performance shifts.
• Sales and marketing alignment: Tighten the lead handoff process so that MQLs are high intent, and keep the sales enablement toolkit current for the modern B2B buyer.
• AI search and AEO/GEO: Move ETP from traditional SEO to answer engine optimisation. Build ETP's presence in AI-driven search platforms such as ChatGPT and Perplexity, and grow our AI mention share and structured information optimisation.
• Tech stack and CRM: Take end-to-end ownership of the marketing infrastructure. Be a power user of CRM, ensuring clean data and clear pipeline visibility.
• Agencies and vendors: Lead SEO, PPC, and PR partners, and audit their scripts, bid strategies, and performance yourself.
• Brand, content, and events: Oversee the website, whitepapers, thought leadership, social media, and EDMs. Plan and deliver industry events and PR across India, Indonesia, the Philippines, Singapore, and Malaysia.
• People leadership: Hire, coach, and develop a high-performing marketing team. Set clear goals, run a disciplined operating rhythm with task management, and build a culture of ownership and accountability.
• CXO engagement: Represent ETP with CXOs, partners, and industry bodies. Present marketing performance, pipeline contribution, and strategy to the leadership team with clarity and confidence.

What we are looking for:

• 12 to 15 years in marketing, with at least 8 years in B2B SaaS or technology.
• Proven experience managing a marketing budget, including planning, allocation, and reporting on ROI to senior leadership.
• Strong people management experience, with a track record of building, leading, and retaining teams.
• Confidence and credibility with CXOs, able to influence senior stakeholders and hold their own in leadership discussions.
• Experience with account-based marketing for enterprise accounts is a strong advantage.
• Hands-on depth in PPC, technical SEO, and emerging AEO/LLM citation strategies.
• A demonstrable AI-first approach, using Gen-AI tools to streamline work from data analysis to content ideation.
• A player-coach leadership style: able to set a 12-month strategy and also review a landing page's conversion rate.
• A global mindset with a bias for action. Knowledge of Southeast Asian or Indian retail and e-commerce dynamics is a significant plus.
• Excellent public speaking and communication skills.
• A Master's degree in Marketing or Business from a recognised institution, and fluent English.

Location and travel:

• Office: Saki Vihar, Mumbai, beside L&T.
• Open to candidates currently based in Mumbai, or willing to relocate.
• Work from office, 5 days a week.
• Regional travel across Asia Pacific for industry events, PR, and team oversight, as business needs require.

Why consider this opportunity?:

This is a chance to lead marketing for a growing AI-first SaaS company, shape how ETP is found in AI search, manage a meaningful budget, and build a team that drives revenue across Asia Pacific.

Please share the following details:

Profile and background:

• LinkedIn profile:
• Updated resume (Yes/No):
• Total years of experience in marketing:
• Years of experience in B2B SaaS or technology marketing:
• Largest marketing budget you have managed (annual, in INR or USD):
• Team size you have led, and the team structure:
• Experience presenting to CXOs or leadership teams (describe briefly):
• Experience with account-based marketing (describe briefly):
• Experience in AEO, GEO, or AI search optimisation (describe briefly):
• PPC experience (platforms and monthly spend managed):
• Experience with events, PR, or public speaking (examples):
• Industries and markets covered (retail, e-commerce, Asia Pacific, India, others):

Compensation and logistics:

• Current CTC (fixed + variable):

- Expected CTC (fixed + variable):

• Notice period:

• Current locality:

• Willingness to travel across Asia Pacific (Yes/No):