Digital Marketing Specialist

We are seeking a dynamic and knowledgeable Digital Marketing Specialist to join our team. This role requires someone who is not only skilled in implementing effective digital marketing strategiesparticularly SEObut also passionate about educating others. You will be responsible for executing various digital marketing campaigns while conducting training sessions or classes for students, professionals, or internal teams.

• Key Responsibilities:
• Plan, execute, and optimize SEO strategies (on-page, off-page, and technical).
• Manage Google Ads and social media ad campaigns (Facebook, Instagram, LinkedIn, etc.).
• Monitor and report on KPIs and ROI across campaigns.
• Manage content creation, blogging, and content calendar for websites and social channels.
• Perform competitor analysis and keyword research using SEO tools or Google Search Console.
• Deliver engaging and practical training sessions on digital marketing topics such as SEO, SEM, Social Media Marketing, Email Marketing, Content Marketing, and Analytics.
• Develop and update course materials, presentations, and training modules.
• Conduct workshops, webinars, or online courses as required.
• Mentor and support students or trainees with real-world examples and live projects.

Requirements:

• Any Bachelors Degree. Preferably BTech/BFA
• 2+ years of experience in digital marketing with a strong grasp of SEO & Social Media Marketing, complemented by proficient skills in graphic designing and creative design.
• Experience in teaching or delivering digital marketing training is highly desirable.
• Excellent communication and presentation skills.
• Ability to multitask and manage both classroom/training and project deadlines.

Preferred Skills:

• Certifications like Google Ads, Google Analytics, HubSpot, or Meta Blueprint.
• Practical knowledge of emerging areas like AI in Marketing, Influencer Marketing, or Growth Hacking.
• Ability to deliver engaging, interactive, and industry-relevant sessions.