Social Media Marketing Specialist

Company Description Gijayi is a handcrafted jewelry brand that draws inspiration from Indian craftsmanship to create contemporary designs. The brand combines intricate techniques such as aari and zardozi embroidery with materials like crystals, sequins, glass beads, stones, nakshi, dabka, French wire, and bullion wire. Each piece is carefully made by hand, emphasizing materials, technique, and detail. Gijayi aims to create jewelry that is distinctive, expressive, and deeply connected to its artistry, offering both statement pieces and everyday designs. The brand celebrates the idea that handmade jewelry can honor traditional craftsmanship while being worn in modern, contemporary ways.

Role Description The Social Media Marketing Specialist will manage Gijayis presence across social media platforms, ensuring brand consistency and audience engagement. This full-time, on-site role based in Bijnor includes planning and executing social media campaigns, creating visually aligned and compelling content, and scheduling posts to support product launches, promotions, and brand storytelling. The specialist will monitor performance metrics, analyze audience insights, and adjust strategies to increase reach and conversions. Daily responsibilities also include community management, responding to comments and messages, collaborating with design and product teams, and coordinating with any external partners or influencers. The role involves staying updated on social media trends and recommending new formats or platforms that align with Gijayis brand and business goals.

Qualifications

• Strong skills in Social Media Marketing and Digital Marketing, with experience executing campaigns across major platforms.
• Ability in Social Media Content Creation and Marketing, including planning content calendars and aligning visuals and copy with brand identity.
• Excellent Communication skills, with the ability to engage online communities and collaborate effectively with internal teams and external partners.
• Experience with social media analytics tools, basic understanding of SEO and paid advertising, and ability to interpret data for strategy improvement.
• Creativity and an eye for aesthetics, particularly in fashion, jewelry, or lifestyle brands; familiarity with photography or design tools is a plus.
• Strong organizational and time-management skills, with the ability to manage multiple campaigns and deadlines in a fast-paced environment.
• Prior experience in a social media or digital marketing role; a degree or certification in Marketing, Communications, or a related field is preferred.