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Job Description
Key Responsibilities
Digital Branding & Strategy
- Develop and execute the universitys digital branding strategy.
- Maintain consistent brand identity across all digital platforms.
- Enhance online visibility and reputation of the university.
- Plan branding campaigns for admissions, rankings, placements, research, and events.
Social Media Management
- Manage official social media handles
- Create engagement campaigns for students, faculty, alumni, and parents.
- Monitor trends and audience engagement metrics.
Website & SEO
- Coordinate website updates and landing page optimization.
- Improve organic rankings through SEO best practices.
- Ensure mobile-friendly and user-focused digital experiences.
- Monitor website traffic using analytics tools.
Content & Campaign Management
- Lead creation of digital content:
- Reels/videos
- Blogs/articles
- Admission creatives
- Email campaigns
- Brochures and newsletters
- Coordinate with design agencies, photographers, and content creators.
- Execute paid advertising campaigns
Admissions Marketing Support
- Generate quality leads for student admissions.
- Support campaigns for UG, PG, PhD, executive education, and online programs.
- Track campaign ROI and conversion rates.
Analytics & Reporting
- Analyze digital campaign performance.
- Prepare monthly branding and engagement reports.
- Use of latest tools
Required Qualifications
- MBA/PGDM in Marketing, Digital Marketing, Mass Communication, or related field.
- Bachelors degree in Marketing, Media, Journalism, or Communication.
- Certifications in digital marketing preferred.
Experience
- 5–10 years of experience in digital marketing/branding.
- Experience in education sector/university branding preferred.
- Proven experience handling large-scale digital campaigns.
Required Skills
- Digital marketing strategy
- SEO & SEM
- Social media marketing
- Branding & communication
- Content planning
- Performance marketing
- Video/reel campaign management
- Analytics & reporting
- Team coordination
- Vendor management
Skills
AdvertisingBrandingDigital MarketingCampaign PerformanceDigital BrandingDigital Marketing StrategyLanding PageMediaOptimizationPaid AdvertisingMarketingSocial Media MarketingSeoIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
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