Manager Digital Branding

Key Responsibilities

Digital Branding & Strategy

• Develop and execute the universitys digital branding strategy.
• Maintain consistent brand identity across all digital platforms.
• Enhance online visibility and reputation of the university.
• Plan branding campaigns for admissions, rankings, placements, research, and events.

Social Media Management

• Manage official social media handles
• Create engagement campaigns for students, faculty, alumni, and parents.
• Monitor trends and audience engagement metrics.

Website & SEO

• Coordinate website updates and landing page optimization.
• Improve organic rankings through SEO best practices.
• Ensure mobile-friendly and user-focused digital experiences.
• Monitor website traffic using analytics tools.

• Lead creation of digital content:
• Reels/videos
• Blogs/articles
• Admission creatives
• Email campaigns
• Brochures and newsletters
• Coordinate with design agencies, photographers, and content creators.
• Execute paid advertising campaigns

Admissions Marketing Support

• Generate quality leads for student admissions.
• Support campaigns for UG, PG, PhD, executive education, and online programs.
• Track campaign ROI and conversion rates.

Analytics & Reporting

• Analyze digital campaign performance.
• Prepare monthly branding and engagement reports.
• Use of latest tools

Required Qualifications

• MBA/PGDM in Marketing, Digital Marketing, Mass Communication, or related field.
• Bachelors degree in Marketing, Media, Journalism, or Communication.
• Certifications in digital marketing preferred.

Experience

• 5–10 years of experience in digital marketing/branding.
• Experience in education sector/university branding preferred.
• Proven experience handling large-scale digital campaigns.

Required Skills

• Digital marketing strategy
• SEO & SEM
• Social media marketing
• Branding & communication
• Content planning
• Performance marketing
• Video/reel campaign management
• Analytics & reporting
• Team coordination
• Vendor management