Upcountry Sales Representative

Job Summary:

The Upcountry Sales Representative is responsible for generating sales, developing distributor and dealer networks, and expanding market presence in rural and semi-urban (upcountry) areas. The role focuses on achieving sales targets, maintaining strong customer relationships, and increasing product visibility in assigned territories.

Key Responsibilities:

• Achieve monthly and annual sales targets in assigned upcountry territory

• Appoint and manage distributors, dealers, and retailers

• Ensure product availability and visibility in the market

• Conduct regular market visits and retailer follow-ups

• Identify new business opportunities and untapped markets

• Collect payments and ensure outstanding dues are minimized

• Monitor competitor activities and market trends

• Implement promotional schemes and marketing campaigns

• Maintain daily sales reports and submit to reporting manager

• Resolve customer complaints and service issues promptly

Key Skills & Competencies:

• Strong field sales and negotiation skills

• Ability to travel extensively in rural areas

• Relationship-building and networking skills

• Target-oriented and self-motivated

• Good communication and persuasion skills

• Basic knowledge of MS Excel and reporting

Qualification:

• Graduate in any discipline (MBA in Sales/Marketing preferred)

Experience:

• 1–5 years of field sales experience (FMCG / Building materials / Paints / Agri / Consumer goods preferred)

Working Conditions:

• Extensive travel required

• Field-based role

• May involve working in remote areas

If you want, I can also provide:

• check mark Short JD version (for job portals)

• check mark Resume keywords

• check mark KRAs & KPIs

• check mark Industry-specific JD (Paints / FMCG / Cement / Agri etc.)

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