Haleon - Channel Program Manager

Purpose of the Role:

The Channel Program Manager will lead the strategy, development, and execution of Haleon's channel loyalty, engagement, and retailer advocacy programs across the trade ecosystem. The role is responsible for driving channel engagement, strengthening retailer relationships, enhancing retailer advocacy through education, influencing recommendation behavior, and delivering sustainable sell-out growth through data-driven and insight-led interventions.

Key Responsibilities:

1. Loyalty Program Strategy & Execution:

• Develop and execute channel loyalty strategies aligned with Haleon's commercial and category growth objectives.
• Design and manage engagement and rewards programs for retailers, wholesalers, distributors, and trade partners.
• Drive program enrollment, activation, engagement, and retention.
• Lead the execution of loyalty campaigns, contests, promotions, and reward mechanisms to maximize participation and impact.

2. Retailer Advocacy Building:

• Develop and execute retailer advocacy building programs to enhance product knowledge, brand superiority understanding, and recommendation confidence.
• Build retailer advocacy by positioning Haleon brands as trusted consumer health solutions through structured learning and engagement initiatives.
• Partner with Sales, Category, Marketing, and Expert teams to deliver impactful educational content program.
• Create a community of Haleon Health partners who actively recommend and champion Haleon brands.
• Measure the impact of education programs on retailer engagement, advocacy, recommendation behavior, and sales outcomes.

3. Commercial Planning & Cross-Functional Collaboration:

• Partner with Sales, Trade Marketing, Category, Finance, Digital, and Customer Marketing teams to align loyalty initiatives with business priorities.
• Lead annual and quarterly loyalty program planning, target setting, and budgeting processes.
• Gather field feedback and insights to continuously improve program effectiveness and user experience.
• Support key commercial initiatives through channel engagement programs.

4. Performance Management & Analytics:

• Define and monitor key performance indicators across loyalty and advocacy programs.
• Analyze engagement, sell-out, recommendation behavior, and ROI metrics to drive continuous improvement.
• Work with Comex team to Develop dashboards, scorecards, and business reviews for leadership stakeholders.
• Translate data into actionable recommendations to improve program performance and business outcomes.

5. Budget & Governance:

• Manage loyalty program investments and ensure delivery within approved budgets.
• Track and optimize ROI across loyalty and retailer engagement initiatives.
• Ensure compliance with company policies, legal requirements, and financial controls.
• Manage agency and vendor relationships to deliver high-quality execution.

Key Performance Indicators (KPIs):

• Loyalty program enrollment and active participation.
• Retailer engagement and advocacy leading growth.
• Incremental sell-out growth driven through loyalty initiatives.
• Retailer training reach, completion, and effectiveness metrics.
• Brand recommendation and repeat engagement rates.
• Loyalty program ROI.
• On-time execution of planned initiatives.

Qualifications & Experience:

• Bachelor's degree in Business, Marketing, Commerce, or related discipline.
• MBA preferred.
• 6-10 years of experience in Customer Marketing, Trade Marketing, Sales, CRM, Loyalty Programs, Channel Development, or Commercial Excellence.
• Experience in FMCG, Consumer Health, OTC, Pharma, or Retail sectors preferred.
• Proven experience managing loyalty or channel engagement programs at scale.
• Strong analytical, project management, and stakeholder management capabilities.

Key Competencies:

• Customer & Channel Centricity.
• Loyalty & CRM Strategy.
• Retailer Engagement & Advocacy Building.
• Commercial Acumen.
• Data Analytics & Insight Generation.
• Cross-Functional Collaboration.
• Program & Project Management.
• Digital Transformation.
• Influencing & Stakeholder Management.
• Results Orientation.