Haleon - National Channel Marketing Manager - General Trade

Hello. We're Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we're improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands - including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum - through a unique combination of deep human understanding and trusted science. What's more, we're achieving it in a company that we're in control of. In an environment that we're co-creating. And a culture that's uniquely ours. Care to join us. It isn't a question.

With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we're uniquely placed to do this and to grow a strong, successful business.

This is an exciting time to join us and help shape the future. It's an opportunity to be part of something special.

About the role

As the National Channel Marketing Manager - General Trade, you will be responsible for shaping and driving the end-to-end General Trade (GT) strategy across India, enabling sustainable growth and market leadership for our portfolio of consumer healthcare brands. This role sits at the intersection of sales, customer marketing, and category strategy, ensuring strong execution excellence across regions and channels.

You will lead the development and deployment of channel strategies, optimize trade investments, and strengthen retailer partnerships to enhance reach, visibility, and conversion at the point of sale. The role requires close collaboration with sales teams, category marketing, supply chain, and finance to deliver against business objectives, including revenue growth, market share expansion, and profitability.

Role Responsibilities

• Design & Own General Trade Customer Marketing Strategy
• Team Manager responsibility for Channel Program Manager and POSM Manager
• Own periodic communication / content to region teams
• Own end to end process of managing
• Trade Spend Management
• Retailer & Channel loyalty Enabling & Supporting Field force effectiveness
• Drive on ground & in store activations Work with category teams on AOP, NPI launches, periodic reviews
• Work with alternate channels to address & capture new demand opportunities
• Work with expert marketing team to ensure sufficiency of funding for the entire pharmaceutical value chain
• Be a part of the overall forecasting process
• Drive time bound projects from time to time

Basic Qualifications: Master's degree (or equivalent)

Preferred Qualifications:

• MBA from a Tier 1 business school
• Progressive experience of 8-10 years in Indian FMCG landscape
• Necessarily including at least one full tenure role as an Area sales manager Followed by most recent experience in the domain of Trade / Customer / Shopper marketing
• Regional / Channel / Category customer marketing experience in the current role is most desired

Location - this role is based in: Gurgaon, Haryana, India

Diversity, Equity and Inclusion

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.

We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.