Haleon - Regional Rural Activation Executive

Key Responsibilities:

• Sales Strategy & Execution: Develop and implement sales plans for rural markets, identify growth opportunities, and achieve regional sales targets.
• Channel Management: Expand and strengthen rural distribution networks, ensure product availability and visibility, and build strong relationships with channel partners.

Team Leadership:

Work closely with the team of ASMs directly and TSEs/ASEs indirectly to deliver GTM, FFE, infra, and topline as per aligned plans in Rural markets.

Lead, train, and motivate a team of rural CMEs, conduct performance reviews and foster a culture of accountability and excellence.

Rural Marketing & Activation:

Collaborate with the marketing team to design and execute localized campaigns, ensure effective in-store promotions, and leverage rural-specific events.

Work closely with HO Comex and activation team to drive impactful activations to build superior brands in the rural markets.

KPI Management:

Responsible for all Comex KPI like 3P FF, expansion, FFE, coverage for the rural markets for the region

Key Competencies:

• Strong understanding of rural markets and sales dynamics
• Expertise in distribution management and route-to-market strategies
• Analytical skills to derive insights from market data.
• Excellent communication, negotiation, and relationship-building skills
• Proven ability to lead and inspire teams to achieve results.

Qualifications:

• Bachelor's/master's degree in business administration, Marketing, or a related field
• 5-6 years of experience in FMCG sales, with at least 2-3 years in rural sales management
• Track record of achieving targets in challenging rural environments

Other Details:

Reporting To: Direct Reporting to RRAM.

Location: Regional HQ with frequent travel to rural areas

The role has the following key deliverables:

• Executing sales plans to achieve defined secondary sales targets in Rural Markets
• Developing and maintaining strong relationships with key customers and stakeholders (Sub Db, USRs, Super Stockists )
• Providing guidance, support, and training to sales team members (off role) to assist distributor sales teams to penetrate deeper pockets within the assigned area.
• Creating and maintaining adherence to PJPs
• Ensure adequate service levels to sub stockiest customers and build business in existing and new outlets.
• Monitoring and analyzing sales performance and providing regular reports on sales activity and performance on respective team members.
• Collect and report market intelligence on competitor activities like new launches, product visibility etc.
• Collaborating with other teams and departments to ensure the delivery of high-quality products and services to customers.
• Address customer complaints through timely action as per prescribed Standard Operating Procedures (SOP)
• Timely reporting to all concerned stakeholders as per prescribed formats.

Minimum Level of Education Required: Any Graduate, Preferred MBA

Desired Competencies:

• Market Execution, Business Development, Channel Partner Management, Selling & Negotiation, Team Handling

Previous Experience Required:

• 6+ years in front line sales in consumer industry. Incumbent must have Rural Sales Distribution Management experience. It would be preferred if the incumbent is handling similar roles.

What We Can Offer You?

Haleon dedication to the wellbeing of our employees is reflected in the benefits we offer; including - healthcare for yourself and dependents, performance related bonus, long term incentives and a host of other flexible offerings you can tailor to your own preferences. We also offer a range of employee health and wellbeing programs including our truly unique Partnership for Prevention program, a global commitment by Haleon to provide all employees with up to 40 preventative healthcare services bringing to life our mission to: do more, feel better and live longer.

Our Culture Supporting Your Future

Our aim is to create a work environment where you will be supported with development opportunities and a brilliant work/ Life balance. If you share our priorities of innovation, performance and trust and are motivated to contribute towards bringing the best to our customers, then we'd love to hear from you. We can offer you a collaborative and learning environment, where you will be supported with development opportunities and a brilliant work/life balance. We encourage all our employees to:

We offer you the opportunity to:

• Play an important role in delivering our mission
• Work in an environment where you realize your full potential
• Achieve your career ambitions
• Be proud of the difference you can make for customers
• Be well rewarded in terms of professional development, pay and benefits
• Our goal is to be one of the world's most innovative, best performing, and trusted healthcare companies. We believe that we all bring something unique to Haleon and when we combine our knowledge, experiences, and styles together, the impact is incredible. Come join our adventure at Haleon where you will be inspired to do your best work for our patients and consumers. A place where you can be you, feel good and keep growing.
• At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.